Companies that produce many products and sell them already face major challenges in creating the visual material - more and more photos of the same product are needed, plus films.
In a previous article, we explained how the assets can be transferred to the TESSA DAM as efficiently as possible, thereby reducing the workload for companies. Once the data is in the DAM, it should of course be passed on to different channels. To do this, the assets must have different properties - they may need to be transformed. For example, if you want to produce a catalogue, fine data should be delivered as high-resolution JPEGs or TIFFs in CMYK - or, if working with Pantone, also in these colours. You may be saying to yourself that this is not a problem because the images are packed into the Tessa DAM in this way. That's fine and dandy. But what do you do when new requirements are added and the data is also needed on your company's website? - Without asset management you are forced to convert possibly five, ten or even 30,000 images with Photoshop. That's really no fun and will tie up your hardware for many, many hours. We know clients who in the past have run many computers in parallel to do conversion work in a reasonable amount of time.
PROVIDE THE REQUIRED FORMATS WITH THE DAM
It is much more convenient if a server does this work in the background. Then you can not only cleanly supply your website with the assets in the required format, but also all the other target systems of your company. Whether it is your website, the website of cooperation partners, wholesalers, marketplaces, internal systems such as ERPs or CRMs - all of them can receive the asset material from the TESSA DAM in the form in which it is required. This is a huge competitive advantage over competitors who only provide data as standard and where the customer is expected to do the work. Of course, you need to know the requirements of the customers and internal stakeholders. Then you can easily solve the task with the TESSA Channels - and if it is something very special that is requested, we are happy to support and try to implement every wish. If it gets more complicated, we can also use a specific converter or combine assets in a rule-based way.
DIMENSIONS OF ASSET MANIPULATION
Basically, our customers usually want the following manipulations:
- Workspace size & -colour
This defines the length and width of the workspace on which the photo will be placed. This way you can determine distances from the edge. If the working area is 1,000*1,000 pixels and the picture is placed on it with 900*900 pixels centred, there will be a border of 100 pixels all around. Of course, you can also define the colour of the workspace.
- Image size
This determines how many pixels the image you want to place on the canvas has. Length and width must not exceed the dimensions of the workspace, otherwise you will cut something off.
- Dot/pixel density (dpi)
Clients always want high-resolution images. For this, you still have to ask the customers how many centimetres edge length the material should have: postcard, A4 or A0 already have very different amounts of data in the result. For material that is to be shown online, this is 72 dpi, and if it is to be high-gloss images, the required dot density is 300 dpi.
- Colour space & colour profiles
It is certainly no longer as tragic as it was some time ago to send the additive concept of RGB to the printing press or to display the subtractive concept of CMYK on the screen - nevertheless it should be the other way round in order to display the colours as true and as intended as possible. The colour spaces of RGB and CMYK are also not congruent, which is why there are colour profiles for the conversion that help with this and that you can use. These are exactly the features of the TESSA DAM.
- File format
Especially with photos, there are different requirements depending on the intended use. If a transparent background is required and the image is to be displayed in the browser, then GIF and PNG are possible. With GIF, the number of colours is limited. Therefore, one could choose PNG. Unfortunately, the amount of data is larger than with JPEG. However, if the object in the photo is to be surrounded by the background colour of the website, it may be more efficient to adjust the background colour in the JPEG. You can select the most effective file format in TESSA DAM for specific usage contexts.
Our customers often want to place brand logos or watermarks on photos to make the brand clear and to make misuse more difficult. You can also freely select and set the position in TESSA DAM.
With these main dimensions of asset manipulation, you will be able to fulfil the absolute majority of requirements on your own. You apply the channels to an assortment of your assets and then make them available in the desired manner. These clients or colleagues will be thrilled.
Using these main dimensions of asset manipulation, you will be able to fulfil the absolute majority of requirements on your own. You apply the channels to an assortment of your assets and then make them available in the desired manner. These clients or colleagues will be thrilled.
ADAPTED TO THE DATA DISTRIBUTION
Ultimately, it is a matter of applying these channels to assortments that you are expelling. This rejection can take place in totally different ways. It can be a ZIP file that a customer downloads, it can be an FTP directory - or we make the assets available via a link. This can also be a link to a CDN such as Cloudflare, for example, which can be integrated directly into a website. We will explain exactly how this works in a later article.