Benefits of TESSA DAM over Akeneo PAM

How does Digital Asset Management with TESSA differ from Product Asset Management with Akeneo? -What are the advantages of using TESSA?

TESSA DAM offers all the features you know from Akeneo PAM. However, TESSA DAM also has many other features that simplify and optimize working with your digital assets. For example, TESSA is a full-featured digital asset management solution that allows you to map, control and manage the entire lifecycle (from creation to release) of your assets directly in TESSA. In comparison, for example, the Akeneo PAM primarily offers features only to manage the release of assets in the context of your products. -Akeneo PAM is therefore not a full-featured DAM solution as TESSA is.

Since a picture is worth 1000 words, you should maintain and update assets (such as images and video) just as carefully as any other product data. Since this is not possible with the asset management solution from Akeneo (PAM), it is recommended to use a digital asset management solution, such as TESSA DAM.

Digital asset management with TESSA DAM offers numerous advantages over the Akeneo Enterprise Version integrated asset management solution (PAM). A detailed analysis of your own requirements can help to decide whether the asset management of Akeneo (PAM) is sufficient or which additional functions are necessary in the daily handling of your own digital assets. Should additional functions be necessary, TESSA as a full-featured and fully integrated DAM solution for Akeneo, is an ideal supplement to the Akeneo PIM. Here, TESSA takes over all the functions which the Asset Management (PAM) of Akeneo offers. TESSA DAM also offers many other features that Akeneo can not offer as a PIM system.

  • Completely new possibilities of cooperation with suppliers, subsidiaries, partners, team members and external service providers.
  • Significantly improved and more transparent communication about an asset. Faster reconciliation and less errors.
  • Search and find assets for a product using the integrated full text search for all relevant product data (number, title, description, etc.).

All advantages in detail


TESSA DAM as a stand-alone solution, fully integrated in Akeneo or both at the same time

TESSA DAM was designed and implemented as an independent software solution right from the start. TESSA DAM can be used completely independently of Akeneo PIM. On the other hand, by using our connectors, TESSA DAM and Akeneo PIM can be optimally connected. You extend Akeneo by the various functions of a fully-featured DAM system. Since we also map all functions of the Akeneo PAM, there is no need to use the Akeneo PAM. Your assets are simply stored centrally in TESSA and are automatically available in Akeneo PIM.

Assignment of images and products via Drag&Drop

No need for manually uploading your images and digital assets to Akeneo. With TESSA, you can assign any asset, such as images and documents, directly to your products by drag&drop.

Automatic assignment of images and products

Using freely definable rules, TESSA can automate the assignment of image and media data to your product data. TESSA can read almost any data source (hard disk, network drive, cloud storage, etc.) and automate the assignment of your products digital assets by using rules that have been defined once, such as corresponding file names or folder structures. By this way, several thousand images can be automatically assigned within a very short time.

Asset workflows for more control and optimal quality

Workflows offer the possibility to map your processes optimally in TESSA DAM. They support you and your team in their daily work and ensure that the quality of your data is at the best. For example, you can use your own approval workflows to ensure that only assets that have been approved by responsible persons are published in your channels. Workflows help you to always keep an overview by retracing who has made which changes to what asset.

Comments and remarks

With TESSA you can optimize the collaboration in your team or with external service providers. In addition to workflows, you can also use comment functions to leave notes on any asset and communicate this information to the team. Since this eliminates the need to send and comment on assets and annotations by e-mail, communication paths become shorter and changes are easier to track.

Work in Adobe Photoshop or Adobe InDesign

By connecting TESSA to Adobe Photoshop or InDesign, photographers and graphic designers have perfect access to your assets and product data. Since all data is always stored centrally in TESSA, a graphic designer can edit a product photo directly in Photoshop. After saving this directly in TESSA this is available to all connected channels such as website or online shop. - A manual upload to Akeneo PIM is not necessary and the graphic designer does not even have to leave his usual working environment (Photoshop or InDesign).

The optimal tool for every user

The use of TESSA DAM, Akeneo PIM and possible other connectors provides every user with the optimum tools for daily work. This allows the product manager to work directly with the product data in Akeneo PIM. The graphic designer, on the other hand, can work with the image data directly in TESSA (or via connectors in Photoshop and InDesign). Every user finds the optimal tools for his daily work. - Since both systems are seamlessly connected, the product manager can access all assets and the graphic designer can use all product data, of course.

Duplicate detection

With TESSA DAM you create structure within your assets. TESSA has various mechanisms for duplicate detection. For example, files with the same content and different file names can be reliably detected. But also files with the same name in different file types (e.g. "test.jpg" and "test.tif") can be recognized without problems and marked as duplicates.

Automatic keywording and recognition of image content (Google Vision API)

TESSA DAM is able to automatically recognize image content and provide suggestions for appropriate keywords. The Vision API from Google is used to analyze the image content and store appropriate information such as keywords on the image. In addition, TESSA is also able to recognize objects (buildings, monuments, etc.) and texts (OCR) in images and documents.

Any attributes for your assets

With TESSA DAM you can define any attributes for your assets and optimally adapt the system to your needs. In addition to the standard attributes, any other attributes are possible. These can be saved language- and channel-dependent, depending on the type of asset. Some of the most frequently used attributes are e.g.

Automatically rename assets

With TESSA DAM your assets can be renamed automatically. This can be done rule-based during upload and import or alternatively, when rolling out your assets to any channel. For example, you can rename your assets according to criteria such as the supplier's item number, EAN code, serial numbering with consecutive numbers or product names for SEO friendly use.

Web portals, publications and downloads

With TESSA, you can distribute and email your digital assets with just a few clicks. There are several ways to achieve this, all independent of Akeneo PIM. You can send your assets by e-mail via a link or create a download portal for your customers. - Password protection, time control and file conversion are also fully integrated.