Product Experience Management for dummies

The PXM dummies guide

How can you build an emotional bond with your customers? Many companies are currently asking themselves this question. After all, customer experiences have become the heart of modern marketing strategies. Can retailers and brands go beyond the provision of product information and build an emotional bond with the customer?

In the ebook guide "PXM for dummies" you will learn how you can set yourself apart from today's crowded market with relevant product information and create a great customer experience.

In this ebook you will learn

  • Why it is important today to create Product Experiences
  • How to present product information correctly with PIM solutions
  • How to awaken customer emotions with DAM solutions and digital assets
  • Why Product Data Syndication is the Key to Preparing Data for Dissemination across All Sales Channels

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