DIGITAL ASSET MANAGEMENT
for SLV - experience light
Founded in 1979 and headquartered in Übach-Palenberg, SLV today is one of the world's leading lighting manufacturers in Europe. The international company develops, produces and distributes fashionable high-quality lighting solutions. After more than 40 years on the market the company has 11 subsidiaries and sells its lighting solutions in over 100 countries.
By now SLV GmbH can resort on more than 8000 products and more than 600 employees throughout Europe to bring their vision of light to the customer.
Going live in under two months
SLV previously worked with a known, but outdated DAM system. With the on-premises software only a few file formats could be used, leading to restrictions in day-to-day operations. The old system could have been converted to a comprehensive media database with massively higher license costs and a very complex conversion process. However, the associated licensing model and the lack of a cloud infrastructure have led to a decision against this solution and to explore the market for new possibilities.
"The transition to Tessa as the new DAM system went completely smooth. I have rarely experienced such a relaxed system introduction! In less than two months the thing was up!"
Teamleader Sales Master Data Management
During the 1-day workshop the TESSA DAM system was presented in detail with all available functions and features. Together with all the stakeholders involved in the project, the customer’s individual requirements were recorded and current challenges and goals were discussed. A timeline of the project was elaborated and first drafts of the data models were processed. This enabled a rapid start of system integration at the customer's premises.
System adaptation according to customer requirements
Due to special workflows and habits of the potential system users, the search for product images in Tessa was especially adapted to the customer‘s requirements. An Akeneo plug-in was installed allowing direct access from the Akeneo PIM to existing media in Tessa. The interface of the Digital Asset Management System was adapted to avoid potential performance problems of adjacent systems.
The individual adaptation to the Digital Asset Management System enables SLV users to work efficiently with their media database. The time required to search for product data images has been significantly reduced and all the information required is immediately available.
Automation of manual processes
Many work processes, such as the availability and processing of media in other countries, which previously involved a great deal of effort, can now be automated and implemented with TESSA DAM without any further action required.
Despite the special individualization of the Digital Asset Management System according to customer requirements, Tessa DAM is fully updatable and prepared for the challenges of SLV in the future due to its modular design and precautions in the source code.
Product pictures always up-to-date
With Tessa DAM the customer's product data images are always up-to-date in all channels such as web shop or print media. Catalogue production lasting several weeks was made significantly easier by automated extraction of currently required product images.
The development agency behind TESSA-DAM
Your specialist for digital marketing for 20 years. As an agency with headquarters in Volkach, Germany, we implement data management, content and e-commerce solutions tailored to the needs of our customers.
As a strategic partner of our clients we analyse business processes and develop customer-specific communication tools and e-business solutions. In this way we create efficient internal processes, high-quality B2B service and cross-channel success with the end consumer.