Backend and Frontend are terms used in IT systems like TESSA to refer to areas that, in the case of the backend, pertain to the configuration or control level for administrators. This is where settings are adjusted to determine what users are allowed to see, how content is imported into the Digital Asset Management (DAM) system through workflows, or how it is distributed through channels. In the case of TESSA, a frontend would be the TESSA portal. This is where end-users, such as employees of a brand, its cooperative partners, agency service providers, or international partners, can search for assets and download them in the desired format.