Tessa Blog

AI is everywhere. But in digital asset management (DAM), it's not the hype that counts, but what really helps you in your everyday work. TESSA focuses on clear, practical AI features that make your processes noticeably more efficient. From smart object recognition to automatic cropping. Here you can find out how it works and what approach we take at EIKONA Media.

In this article, we show you how Lamy uses TESSA BrandHub to overcome the challenges of global media management for B2B partners and offer them a user-friendly, efficient solution worldwide.

On September 25, 2025, our second TWBDD took place in Würzburg. Exciting presentations from our partners and customers, lots of new ideas about PIM, DAM, and digital processes, and inspiring conversations made the day special. The event was rounded off with an exclusive tour of the Würzburg Residence and a convivial evening at the Residenzgaststätte B. Neumann restaurant.

In this detailed guide, you will learn step by step how to develop a convincing business case, how it differs from a business plan & Co., and how you can prove that the investment will pay off.

K5 2025 in Berlin brought new records, exciting discussions and clear trends in digital commerce. We were there with TESSA DAM and share our key learnings on AI, flexible PXM/MDM processes and real partnerships that drive projects forward.

Artificial intelligence, product insights and smart supplier onboarding processes: The Akeneo Unlock Tour 2025 kicked off in Paris on March 5 and toured four cities until April 9. We attended all the events and share our impressions with you here.