Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
TESSA DAM at Akeneo Unlock Tour 2025
Artificial intelligence, product insights and smart supplier onboarding processes: The Akeneo Unlock Tour 2025 kicked off in Paris on March 5 and toured four cities until April 9. We attended all the events and share our impressions with you here.
TESSA DAM at Akeneo Unlock Tour 2025
Artificial intelligence, product insights and smart supplier onboarding processes: The Akeneo Unlock Tour 2025 kicked off in Paris on March 5 and toured four cities until April 9. We attended all the events and share our impressions with you here.
Digital Asset Management: focus on economic factors
A DAM is more than just a storage location for images and files. It helps you to access all assets quickly and securely, saves you time and money and even increases your turnover. Find out how investing in a DAM pays off for you and what competitive advantages you can achieve with it!
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
Digital Asset Management with TESSA in Practice
Discover how TESSA seamlessly integrates into your existing systems and streamlines workflows. From connecting to PIM systems to automating the creation of advertising materials, TESSA provides well-thought-out solutions. Learn how to overcome challenges successfully with proven best practices.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.