Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Customer Experience: The role of DAM and PIM
In this article, we provide an overview of the topic of customer experience. We define the term and distinguish it from user experience (UX). We also explain why DAM & PIM are important tools for an excellent customer experience, what role the systems play and in which situations you need them. Learn more!
Want to meet us at this year's K5 Future Retail Conference in Berlin together with InBetween at the booth of our partner Akeneo? Find out more here!
In this article, we provide an overview of the topic of customer experience. We define the term and distinguish it from user experience (UX). We also explain why DAM & PIM are important tools for an excellent customer experience, what role the systems play and in which situations you need them. Learn more!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
In the following article, you will learn what the advantages of digital asset management with TESSA are compared to other providers and systems. You will also get an overview of questions you should ask yourself in order to choose the right DAM solution.
In the following article, you will learn how to use digital asset management to manage images easily and reliably, and what advantages it brings with it. Finally, you'll get five professional tips for image management.
Search engine optimization is enormously important for companies. It helps them to be as high up as possible in the results lists of search engines such as Google and Co. and thus to attract users to their own website. Not only there - the result lists of marketplaces and online stores are also relevant.