Tessa Blog

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

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K5 2025 Recap: What we take away from two days of e-commerce innovation

Digital Asset Management
E-Commerce
Events
News
Patrick Krisch

K5 2025 in Berlin brought new records, exciting discussions and clear trends in digital commerce. We were there with TESSA DAM and share our key learnings on AI, flexible PXM/MDM processes and real partnerships that drive projects forward.

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5 min

All categories 46
Customer Survey 2
Marketplaces 1
Cloud storage 1
Use Case 1
Customer 1
E-Commerce 12
Digital Assets Management 15
Product Information Management 4
Trends 2
Digital transformation 6
Brandhub 2

Asset Integration Tool at ZEG: A perfect start to automation

Customer
Digital Assets Management
E-Commerce
Product Information Management
Torsten Herbert
Use Case

Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).

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6 min