Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
K5 2025 Recap: What we take away from two days of e-commerce innovation
K5 2025 in Berlin brought new records, exciting discussions and clear trends in digital commerce. We were there with TESSA DAM and share our key learnings on AI, flexible PXM/MDM processes and real partnerships that drive projects forward.
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
Magic Trinity – Prepare for the smoothest entry into the world of PX!
PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
The role of digital asset management in e-commerce
- Content Delivery Network
- Digital Asset Management
- Digitale Transformation
- E-Commerce
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Torsten Herbert
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
Wanted - Found: How a DAM system makes it easier to manage and find media
There is so much more than the file name that a DAM allows you to search for assets by. We'll show you what's possible.
Media channels: The right format for every purpose
Just having assets is nice. Delivering the assets in the form required by the customer or required by the target system without much effort is effective!