Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
How to create a business case: Here's how!
In this detailed guide, you will learn step by step how to develop a convincing business case, how it differs from a business plan & Co., and how you can prove that the investment will pay off.
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
The role of digital asset management in e-commerce
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
Why companies that work with many products should use a PIM
The Product Information Management System (PIM) is the single point of truth for your product master data management.