Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
TESSA Wham Bam DAM Day 2025 – Review and Highlights
- Brandhub
- Digital Assets Management
- Events
-
Luisa Reichenbacher
- New functions
- Product Information Management
On September 25, 2025, our second TWBDD took place in Würzburg. Exciting presentations from our partners and customers, lots of new ideas about PIM, DAM, and digital processes, and inspiring conversations made the day special. The event was rounded off with an exclusive tour of the Würzburg Residence and a convivial evening at the Residenzgaststätte B. Neumann restaurant.
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.
Digital Asset Management in the enterprise process
We explain what a DAM - a Digital Asset Management System - is in the corporate process and what serious efficiency advantages it brings companies to work with it.