Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
How AI advances your DAM: How TESSA works with artificial intelligence
AI is everywhere. But in digital asset management (DAM), it's not the hype that counts, but what really helps you in your everyday work. TESSA focuses on clear, practical AI features that make your processes noticeably more efficient. From smart object recognition to automatic cropping. Here you can find out how it works and what approach we take at EIKONA Media.
Digital Asset Management: focus on economic factors
A DAM is more than just a storage location for images and files. It helps you to access all assets quickly and securely, saves you time and money and even increases your turnover. Find out how investing in a DAM pays off for you and what competitive advantages you can achieve with it!
Product Content Management: The role of PIM & DAM
Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
Digital Asset Management with TESSA in Practice
Discover how TESSA seamlessly integrates into your existing systems and streamlines workflows. From connecting to PIM systems to automating the creation of advertising materials, TESSA provides well-thought-out solutions. Learn how to overcome challenges successfully with proven best practices.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
TESSA Provides Moments of Relaxation to the Blind Institute
In July, our customers had the opportunity to rate TESSA DAM and our services. For each participant, we donated €5 to the Blind Institute in Kitzingen to support the construction of their new Snoezelen room.