Writing instruments industry

How LAMY writes digitalization with TESSA and Akeneo

C. Josef Lamy GmbH
  • 450+ active users in DAM system
  • Management of over 4600 assets
  • Serve 5 marketing channels simultaneously

Company profile

LAMY: Design. Made in Germany.

Timeless design, functional design and quality "Made in Germany": these are the hallmarks of the LAMY brand. With classics such as the LAMY 2000 or the LAMY safari, Lamy has been inspiring writing enthusiasts around the world for over 50 years. Lamy is now not only the market leader in Germany, but has also developed into an internationally sought-after lifestyle brand. The company manufactures its high-quality designer writing instruments almost entirely in Heidelberg.

  • Employees worldwide 380+
  • Sales countries 80+
  • Stores 200+


Creating perfect system connections

Before this project, Lamy was using a leaner media management system and did not yet have a comprehensive digital asset management software. After extensive market analysis, Lamy opted for Tessa DAM perfekt, combined with product information management software from Akeneo. LAMY wanted to create the perfect system link between DAM and PIM.


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    Software development
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    UX/UI Engineering
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    Tessa DAM
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    Akeneo PIM


Individual user interface based on the LAMY CI

The Tessa user interface was adapted to individual customer requirements. The entire design language of the Lamy company, such as common colors, fonts and wording, was customized in the digital asset management system. For the key users, this measure greatly enhanced the user experience right from the start and they were able to start working straight away in a more familiar environment.


Automatically generate PowerPoint and Excel files

Tessa enables the customer to automatically create Power Point presentations from the respective media collections. The presentations are generated in the desired template with the appropriate start and end slides. In addition, a special data export for Excel files was created for Lamy, which can be highly configured.

Smooth use worldwide

The SaaS system solution also ensures maximum availability and usability of TESSA DAM worldwide. Customized rights and role management allows access rights to media to be managed specifically for the individual country groups.

Always up-to-date product data in both systems

The perfect link between Tessa DAM and Akeneo PIM ensures that product data is always up-to-date in both systems. The implemented connector synchronizes the data between the two systems. This has enabled Lamy to significantly reduce the publication time of its products on the individual e-commerce channels.

Up-to-date with new product images

Asset collections in Tessa can also be distributed specifically to the desired user group via a portal or links. In the case of Lamy, all user groups in the respective countries always receive the latest media collection that is intended for them. In this way, graphic distribution can be controlled globally.

  • Myriam Bohr
    Digital Marketing Manager
    C. Josef Lamy GmbH
    TESSA the perfect match for our PIM system, Akeneo.
    TESSA is an important tool for us worldwide. In combination with the connector, TESSA creates the perfect match to our PIM system, Akeneo. EIKONA Media thus helped us to digitalize our processes even more worldwide and to achieve a significant improvement in time-to-market.

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