Bicycle industry

Significant increase in the quality of product images with TESSA

ZEG Zweirad-Einkaufs-Genossenschaft eG
  • Digital asset management with TESSA
  • Perfect match between PIM and DAM
  • Up to 75 percent better time-to-market

Company profile

ZEG: Together into the future of the bicycle trade

The Zweirad-Einkaufs-Genossenschaft, or ZEG for short, based in Cologne, is a purchasing association with a network of over 1,000 independent specialist bicycle dealers throughout Europe. Thanks to central purchasing, with a 60,000 square meter central warehouse and over 140 employees, ZEG stands for personal advice, the highest quality of service and the best possible prices.

  • Products 100T+
  • Retailer stores 150+
  • Brands 55+
  • Brand stores 12


Integration of PIM with DAM

ZEG planned to replace its outdated individual PIM tool with a future-proof standard solution. However, an open solution with the necessary room for individualization was important to the customer. We were able to convince ZEG of the Akeneo Enterprise Edition as an on-premise version. ZEG also wanted to use a digital asset management solution to manage its product images. Due to the excellent integration with the Akeneo PIM, the choice fell on our TESSA DAM.


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    Software development
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    UX/UI Engineering
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    Tessa DAM
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    Akeneo PIM
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Mastering complexity

One of the biggest challenges in the project was integrating the new PIM and DAM solution into the existing system landscape. This is very complex due to the many interconnected systems, processes and requirements. We also had to make extensive adjustments to the data model to enable individual descriptions for each specialist retailer.

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