Would you like to find out about other exciting topics in the industry?


Auto Tagging


Auto Tagging, also known as automatic tagging, is an innovative technology used in digital content management. This method of automatically assigning keywords or tags to digital resources such as images, documents, and videos revolutionizes the way companies organize and manage their data.


The core functionality of Auto Tagging is based on the use of machine learning and artificial intelligence. Through detailed analysis of features such as colors, shapes, and text content, the system can automatically identify relevant keywords that best describe the content. This intelligent process not only enables precise categorization but also facilitates fast and efficient work, significantly reducing manual effort.

Example of auto tagging


The implementation of Auto Tagging offers numerous advantages. Firstly, it significantly contributes to efficiency improvement in data management by minimizing the time-consuming manual labor. This allows companies to utilize their resources more effectively. Examples range from simple data extraction, where relevant keywords are automatically assigned, to complex analysis and interpretation of information. Companies can thus respond to trends and patterns in large datasets in real-time.

Challenges and Limitations

Despite its advantages, Auto Tagging also poses challenges. The accuracy of automatic tag assignment heavily depends on the quality of training data and the algorithms used. Data privacy aspects must be carefully considered, especially concerning the automatic tagging of sensitive information.

Practical Examples and Use Cases

The application of Auto Tagging spans across various scenarios. Particularly in the management of large media libraries, the effectiveness of this technology is evident. Editors and content managers can access extensive collections of resources efficiently, while precise categorization enables targeted content personalization, thereby enhancing the user experience for end-users.

Application Example: TESSA DAM

Even in our Digital Asset Management solution TESSA, the laborious manual image tagging is a thing of the past. Learn more about TESSA's AI tagging via Google Vision AI and other AI features of our DAM solution here.


Efficient Resource and Process Management

Overall, Auto Tagging proves to be a groundbreaking solution for companies seeking to manage their resources and processes more efficiently in the digital world. The combination of machine learning and automated categorization helps to cope with the information overload and sustainably increase productivity in digital content management.


Latest from our blog

Brand portal, brand hub or brand portals: we explain everything you need to know

A BrandHub is essential to ensure the consistency and efficiency of your brand communication. It centralizes all brand resources, promotes collaboration, and protects brand integrity. A BrandHub saves time, enables quick adjustments, and provides valuable insights into brand performance. Learn more now! 

schedule 16 min

Amazon CloudFront (CDN) and Digital Asset Management (DAM)

Amazon CloudFront is a global content delivery network (CDN) that delivers content to users worldwide at lightning speed. With high scalability, robust data protection and support for HTTPS, it offers optimal performance for interaction with the TESSA DAM and is ideal for companies of all sizes.

schedule 4 min


PXM for Dummies

Your guide to product experience management. Give you an edge in e-commerce.