Data or assets are typically stored in a database to be exported and copied into a target system. In TESSA DAM, exporting is referred to as "Sharing/Publishing." This initiates a process where a set of assets or a dynamic collection of assets is directed towards a specific use. "Dynamic" in this context means that a search is used as the basis for an export. If this search yields new results the following day – new matching assets in the DAM – these can be automatically exported. The export process can vary. For instance, it could involve sending an email with a one-time or daily download link to a ZIP file. Another option is an FTP directory where new files are periodically or regularly added. If the target system can easily accept exports in JSON (JavaScript Object Notation), an advanced DAM can accommodate that as well.

During an export, it is also specified what quality the exported assets should have and how long access to them will be possible. In the DAM, the quality of the assets to be exported is determined through channels, including aspects such as file format, image size, color spaces, compression, and more.