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PNG - Portable Network Graphic

The Portable Network Graphics (PNG) is a raster or pixel format developed as a successor to the lossless compressing GIF, which was subject to license demands due to the LZW algorithm. However, unlike GIF, PNG does not allow animations. It is perhaps the most widely used graphic format on the web because it offers strong compression while supporting transparency, cutouts, and alpha channels, making it more versatile for internet applications than, for instance, JPEG. One drawback is that it was designed for web applications, as its development omitted the CMYK color concept. While metadata can be integrated, it does not conform to common standards like EXIF or IPTC. As a result, PNG cannot serve as a replacement for TIFF

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Digital Asset Management (DAM) vs. Google Drive and Dropbox

Explore the difference between digital asset management (DAM) and cloud storage such as Google Drive and Dropbox. This article highlights the benefits of DAM, offers a comparison with conventional cloud solutions and helps you to find the ideal option for effectively managing your digital content.

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Asset Integration Tool at ZEG: A perfect start to automation

Naming assets is a challenge that should not be underestimated when it comes to automated processing and synchronization with the PIM. In this article, you can find out why this is the case and how our customer ZEG achieves an improvement in quality with our Asset Integration Tool (AIT).

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