How can Digital Asset Management support you?

Agile teamwork with media workflows

Bring the right tasks and files to the right teams or individuals and enable smooth collaboration. Internally and externally.

This is what TESSA workflows can do for you

Create your own workflows

Work more efficiently in a TEAM

From creation to publication, you control all steps and increase data quality. In this way, an everyday process consisting of various steps such as:

  1. Data delivery
  2. Categorization
  3. Enrichment of metadata
  4. release for store

can be easily implemented in a team. These steps can also be implemented across company boundaries with external service providers such as photographers or graphic designers.

Messenger, Annotations & Notifications

Coordinate more quickly within the team

Nothing gets lost anymore. Coordinate with external photographers, distribution partners or internally within the team easily and smoothly with TESSA Workflows.

Bundle feedback and comments to the respective assets. Simply create annotations at the desired location and speed up the approval process.

TESSA release processes

Keep control and create transparency

You can easily share your finished content like images, videos or PDFs with TESSA Workflows. Define a desired release status in the process.

As soon as this status is reached, the desired assets are automatically exported to the respective channels. This way, there is always transparency on the content that is ready for export and only the right media is exported to the desired channels.

TESSA inspires users

  • Björn Kirsten
    Product Owner PIM & MAM
    As a global company, TESSA offers us the opportunity to deliver the desired media internationally.
    Shortly after going live, Tessa became the central point of contact for image, video or document searches throughout the company. Both WÜSTHOF employees and our B2B customers can quickly and easily find the media they need for their individual application using keyword searches or filters in categories. The combination with Akeneo PIM also allows us to search for media by article number and/or attribute value.
  • Isabel Stehling
    Online Content Managerin
    SEVERIN Elektrogeräte GmbH
    TESSA has enabled us to digitize and better organize our processes
    TESSA has enabled us to digitize and better organize our processes. With the help of categorization, all our marketing content can now be found more quickly, which saves us a lot of time. Thanks to the central storage, external service providers, customers and partners worldwide can also access the desired content.
  • Nicolas Metzke
    Melvin & Hamilton Digital
    TESSA is the perfect link between our creative people and online merchandiser and marketeers.
    TESSA is the perfect link between our creative people and online merchandiser and marketeers. Our PR agency also uses it. Through its seamless integration with Akeneo, our PIM solution, we eliminate effort and save time.
  • Myriam Bohr
    Digital Marketing Manager
    C. Josef Lamy GmbH
    TESSA the perfect match for our PIM system, Akeneo.
    TESSA is an important tool for us worldwide. In combination with the connector, TESSA creates the perfect match to our PIM system, Akeneo. EIKONA Media thus helped us to digitalize our processes even more worldwide and to achieve a significant improvement in time-to-market.
  • Claudia Castellucci
    Marketing Account & Project Manager
    Arpa Industriale
    It's a perfect tool to foster collaboration between colleagues and partners anywhere, anytime.
    TESSA is a powerful software that allows organizing all the company's media and protecting them with customized permissions and roles. It's a perfect tool to foster collaboration between colleagues and partners anywhere, anytime.

What does a classic DAM workflow look like?

A classic DAM workflow includes steps such as data ingestion, categorization, metadata enrichment, and approval for the shop. External and internal collaboration enables seamless execution of these steps.

What is a Digital Asset Management Workflow?

A Digital Asset Management Workflow is a structured sequence of processes for managing digital assets. Typical workflow steps include delivery, selection, editing, and approval.

How are digital assets processed using a workflow?

Digital assets are processed through a defined workflow that automates their integration, labeling, and processing in the DAM. This enhances the quality of product detail pages, increases revenues, and minimizes inquiries, leading to a smooth process and saving frustration.

Why might DAM systems fail without workflows?

DAM systems without workflows may fail because they lack a clear structure for managing digital assets. A workflow is crucial to increase efficiency, enable collaboration, and improve data quality.

What is needed to implement a DAM workflow?

A DAM workflow can be easily created in TESSA through the user interface. You can create as many different statuses as needed, define the process sequence, and assign responsibilities within the team.

Additional Digital Asset Management features and modules


AI features

Intelligent AI automation (tagging, cropping, color recognition, etc.) with TESSA DAM.



Provide digital assets efficiently via a brand or media portal.

Central filing

All your organization's media securely stored in one digital location.

Intelligent search

Find the desired digital assets easily, intuitively and quickly.

Distribute media

Efficient distribution, conversion and publishing of your digital assets.

Rights and roles

Protect your media by easily creating and managing roles and authorizations.

ready to get started?

Experience TESSA DAM now!

Book a free and individual demo with one of our experts and try TESSA for yourself in advance.