Organize your images reliably with Digital Asset Management

schedule 5 min

In the following article, you will learn how to use digital asset management to manage images easily and reliably, and what advantages it brings with it. Finally, you'll get five professional tips for image management.

Store and manage your images and assets

If you go on vacation once a year and snap a few pictures, you don't need professional image management software. This amount of files can be easily managed in a Google, Apple account or a structured folder landscape. However, people whose jobs require them to manage massive amounts of images should look into expert image management so that finding and distributing photos and other assets can be done efficiently. With digital asset management, you're well equipped to do just that.

What is digital asset management?

A Digital Asset Management (DAM) is a software that is used to manage, organize and share digital media such as images/photos, videos, audio files and documents. It provides businesses or organizations with features such as metadata management, the ability to search and find files, and the ability to publish files for collaboration and sharing with others. To do this, it usually has rights management. Modern DAM systems work with PIM and online store systems and are also able to deliver your assets directly via CDN (Content Delivery Network).

Digital Asset Management offers you the following functions

  • Image archive:
    Store and manage your photos and other images digitally in the DAM system. Sort and file your images according to a wide variety of details such as file name, date taken, or other metadata.
  • Full text search:
    Quickly and easily search your image database and find the photo you want in seconds because there is also metadata about the image that can be searched - product names, locations, people, etc.
  • Multiple workstations:
    You can use a professional image management software on multiple workstations at the same time. This way, you can share certain areas with your employees, to which they have unlimited access. Plus, SaaS offerings let you access your data anytime, anywhere - whether you use the program in the cloud or on premises (running on your infrastructure).
  • Ease of use:
    Without a long training period, you can start working directly with a DAM system such as TESSA. With our demo offer, you can immediately test such a system completely free of charge and see for yourself.
  • Interfaces:
    Share your assets quickly and easily with customers, employees and partners to shorten and speed up your workflows.
  • Maximum compatibility:
    A good asset management system is compatible with many other software solutions, including well-known image editing programs, content management systems and product information management solutions.
  • Easy publishing:
    Publish your content quickly and easily to online stores, social media and other platforms.
  • Versioning:
    Access older versions of your documents quickly and easily. You can also see who edited the document and when.
  • Image editing:
    You have numerous image editing features at your disposal, allowing you to edit your image files either automatically or manually.

In addition, a good media asset management software is not only suitable for storing images, here you can manage all your assets such as documents, videos and audios.

The 8 biggest benefits of a digital asset management system at a glance

  1. Assets are organized in one central location
  2. Automate workflows
  3. Quickly find digital assets such as images or videos
  4. Automated watermark insertion
  5. Quickly share image collections
  6. Manage access and usage rights
  7. Automated metadata storage
  8. Customize the system according to your user needs

Digital Asset Management Software - more than an image database

As you can see, a DAM solution offers a wide range of possibilities and is therefore becoming increasingly popular in companies. They make it easier for you to manage, forward, publish and maintain your assets, so you can focus on more important work.

Nevertheless, such systems are usually associated with licensing and integration costs and may not be an alternative for you at the moment. You can find out about prices here. Therefore, we would like to give you a few quick tips for better image management.

5 tips for professional image management

  1. Only finished images should become assets, so perform QA beforehand
  2. Images should be saved in a lossless and highest resolution format, so all options are open afterwards
  3. Use consistent and unique naming of files
  4. Store your assets in categories
  5. Deliver assets to users and clients in the format they need


Digital asset management as part of the digitization strategy

In many big companies, a digital asset management system is now an integral part of the system landscape. But DAM also makes sense in smaller companies when it reaches a certain level of complexity. In the meantime, good license packages are already available at fair prices. We will be happy to advise you about the possibilities.

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Patrick Krisch

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