Case Study

writes digitization

Perfect system connection with TESSA and Akeneo

the brand LAMY

Design. Made in Germany.

Timeless design, functional design and quality "Made in Germany": these are the hallmarks of the LAMY brand. With classics such as the LAMY 2000 or the LAMY safari, Lamy has inspired writing enthusiasts around the world for over 50 years. In the meantime, Lamy is not only the market leader in Germany, but has also developed into an internationally coveted lifestyle brand.

Key Facts:

  • 380 employees worldwide
  • Production of over 8 million stationery per year
  • Represented in over 80 countries
  • 200 LAMY Mono-Brand Stores worldwide

the motivation

Create perfect system connections

Prior to this project, Lamy was using a more streamlined media management system and did not yet have a full-featured digital asset management software. After extensive market analyses, Lamy decided on Tessa DAM perfect, linked with product information management software from Akeneo.

Project's Highlights

Individual User Interface
based on the LAMY CI

The Tessa application interface was adapted to individual customer requirements. The complete design language of the Lamy company, such as common colors, fonts and wording, was customized in the Digital Asset Management system. For the key users, this measure greatly enhanced the user experience right from the start and they were able to start working immediately in a more familiar environment.


"TESSA is an important tool for us worldwide. In combination with the connector, TESSA creates the perfect connection to our PIM system, Akeneo. As a result, we have been able to digitize our processes worldwide even more and achieve a significant improvement in "time-to-market"."

Myriam Bohr
C. Josef Lamy GmbH


Automatically generate Power Point and Excel files

Tessa enables the customer to create automated Power Point presentations from the respective media collections. The presentations are generated in the desired template with appropriate start and end slides. In addition, a special data export for Excel files was created for Lamy, which can be highly configured.

Smooth usage worldwide

The SaaS system solution creates maximum availability and usability of Tessa DAM worldwide. Individually adapted rights and role management specifically manages access rights to media for the individual country groups.

Always up-to-date product data in both systems

The perfectly created integration between Tessa DAM and Akeneo PIM ensures always up-to-date product data in both systems. The implemented connector synchronizes the data between both systems. Thus, Lamy was able to greatly reduce the publishing time of their products on the individual e-commerce channels.

Up-to-date about new product images

By creating asset collections in Tessa, targeted media can be distributed to the respective desired user group. In the case of Lamy, this means that all user groups in the respective countries always receive the current media collection intended for them. In this way, graphic distribution can be controlled globally in a targeted manner.

+ 4600
digital Assets
+ 450
active users
+ 3