Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.

Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals.

Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.

Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.