TWBDD 2025
TESSA wham bam DAM day
Be there exclusively at this year's TESSA Customer and Partner Day in Würzburg.
📆 September 25, 2025
📍 B. Neumann, Residenzplatz 1, 97070 Würzburg, Route
🕐 Start at 11 am
🕕 End of the official part at 4:30 pm
🏰 Guided tour of the Würzburger Residence at 5 pm
🍻 From 6 pm evening event
Our supporter
The program at TWBDD
Get together (from 11:00 a.m.)

Close the loop: Improving the current product experience through customer feedback
Your customers tell you the secret to more sales every day - but are you even listening? In this presentation, Akeneo decodes the gold in your customer feedback with PX Insights and makes it usable. Take the guesswork out of it: control your product experience based on data.
Max Henrychowski
Vice President Sales
AKENEO GmbH

Shaping change successfully: What it takes mentally to make change a success
Change is inevitable. Sebastian experienced this in a drastic way when an accident completely changed his life. What emerged from this is a view of change that goes far beyond traditional change concepts. The change expert shows why change often fails due to internal obstacles and how change can be successfully managed. Personal, clear and practical. He now supports large corporations such as Allianz, Lufthansa and Vodafone, among others.
Sebastian Wächter
Expert for change & keynote speaker
Barrierefrei im Kopf GmbH

PIM and DAM in the dental industry: challenges and solutions for medium-sized companies
The dental industry, which is characterized by medium-sized and often family-run companies, has so far seen little need to invest in digitalization and automation due to the good market situation. This has led to insufficient systematic structuring and management of product data and images. In our presentation, we will shed light on the specific challenges facing the industry and present our solution approach: the Product Data Hub. A key focus will be on the factors critical to the success of such digitalization projects.
Michael Mollath
Managing Director
IDS online GmbH

Publish like a Pro - It's that easy to go from PIM & DAM to the world!
Imagine your product data publishing itself (almost) automatically - fully automatically, consistently and in record time. In this presentation, Eckhardt Schwabe from Inbetween will show you how the interaction of PIM, DAM and database publishing can boost the efficiency of your media production. Whether product catalog, data sheet, flyer for print or digital channels - with InBetween you can transform structured data into high-quality publications at the touch of a button. Find out how modern manufacturers and retailers are revolutionizing their processes - without copy & paste, but with maximum impact.
Eckhardt Schwabe
Director Business Development
Inbetween Deutschland GmbH

KPIs - The most important method for measuring success
Companies are faced with the challenge of optimizing their online stores. The success of individual measures must also be transparently measurable. The most important method for this are key performance indicators (KPIs). In this presentation, Adrian from Webmatch gives an insight into the top 10, shows how they are calculated and which KPI is suitable for what.
Adrian Gajda
Senior Business Consultant
Webmatch GmbH

Working more efficiently with TESSA: current features and real use cases
How is artificial intelligence changing the way we handle digital assets and how can it provide concrete support in everyday working life? In this presentation, Torsten Herbert and Andreas Werner will demonstrate the latest AI functions of TESSA DAM. These include recognizing similar or duplicate files, intercepting them if necessary, automatic keywording and cropping image motifs. The insight is complemented by new video processing options, optimized versioning and improved connections to Adobe tools. They will also give an outlook on upcoming features such as transcription, Office integrations and generative AI for asset creation. A presentation for anyone who wants to future-proof their media processes.
Torsten Herbert
CTO
EIKONA Media GmbH - TESSA®
Andreas Werner
DAM Consultant
EIKONA Media GmbH - TESSA®
Further content will follow shortly

Registration for the TWBDD
Register by 12.09.2025!
Don't miss out on what's new in the PXM sector - and exchange ideas with others
If you have any questions, just let us know - we'll be happy to help you.
Address of the organizer
EIKONA Media GmbH
Am Alten Bahnhof 8
97332 Volkach
Germany
Queries by
telephone or e-mail
+49 (0)9381 71778-750
marketing@eikona-media.de