Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
K5 2025 Recap: What we take away from two days of e-commerce innovation
K5 2025 in Berlin brought new records, exciting discussions and clear trends in digital commerce. We were there with TESSA DAM and share our key learnings on AI, flexible PXM/MDM processes and real partnerships that drive projects forward.
AI image generators and DAM: how to use them professionally in marketing
AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.
The role of digital asset management in e-commerce
- Content Delivery Network
- Digital Asset Management
- Digitale Transformation
- E-Commerce
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Torsten Herbert
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
What is Digital Asset Management (DAM)?
What exactly is Digital Asset Management (DAM) and why is it becoming increasingly important in the digital world? Discover the features and benefits of a DAM, how it transforms industries, and why businesses often struggle without one. Find out if a SaaS solution is the right fit for you!