Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
How AI advances your DAM: How TESSA works with artificial intelligence
AI is everywhere. But in digital asset management (DAM), it's not the hype that counts, but what really helps you in your everyday work. TESSA focuses on clear, practical AI features that make your processes noticeably more efficient. From smart object recognition to automatic cropping. Here you can find out how it works and what approach we take at EIKONA Media.
How AI advances your DAM: How TESSA works with artificial intelligence
AI is everywhere. But in digital asset management (DAM), it's not the hype that counts, but what really helps you in your everyday work. TESSA focuses on clear, practical AI features that make your processes noticeably more efficient. From smart object recognition to automatic cropping. Here you can find out how it works and what approach we take at EIKONA Media.
TESSA Wham Bam DAM Day 2025 – Review and Highlights
- Brandhub
- Digital Assets Management
- Events
-
Luisa Reichenbacher
- New functions
- Product Information Management
On September 25, 2025, our second TWBDD took place in Würzburg. Exciting presentations from our partners and customers, lots of new ideas about PIM, DAM, and digital processes, and inspiring conversations made the day special. The event was rounded off with an exclusive tour of the Würzburg Residence and a convivial evening at the Residenzgaststätte B. Neumann restaurant.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.
Brand portal, brand hub or brand portals: we explain everything you need to know
You want to manage your brand efficiently and connect your teams? Discover why brand portals like BrandHubs are indispensable, what features they offer, and find out which solution fits you best – including practical examples!
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!