Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
Product data in SMEs: From operational effort to strategic success factor
Modern shops and marketplaces are quick to set up – but the real leverage lies deeper. Only structured product data makes digital sales scalable and successful. Learn how structured information enables efficiency, growth, and consistency, and how you can turn established structures into strategic strength.