Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
Reducing return rates: Why product data quality is becoming a decisive competitive advantage
Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.
The lifecycle of digital assets
Do you know how to optimally manage the lifecycle of your digital assets? From creation to archiving – the Digital Asset Lifecycle is crucial for efficiency and success. Learn how Digital Asset Management can support you in this process!
Success through harmony of PIM and DAM
How can data exchange between a PIM and a DAM be most efficient? And how can updates be seamlessly managed in both systems? Learn how the perfect integration of PIM and DAM can optimize your processes!
Digital Asset Management in the enterprise process
We explain what a DAM - a Digital Asset Management System - is in the corporate process and what serious efficiency advantages it brings companies to work with it.