Media portal, brand portal, product portal – what is the difference?

A brand portal bundles brand content such as logos, guidelines and marketing material so the brand appears consistently everywhere. A media portal provides images, videos and documents to different audiences, and a product portal adds the product data. TESSA BrandHub combines all three in one portal: brand, media and product portal on one URL.

How does BrandHub work with TESSA?

TESSA DAM and PIM systems are the sources: assets, categories, products and users are synced to BrandHub automatically – BrandHub only reads, nothing is uploaded or changed there. You decide whether the portal shows assets, products or both. To share a single collection quickly, the portals built into the DAM are enough. BrandHub is the permanent brand portal with a presence of its own.

Do I need TESSA DAM to use BrandHub?

Not necessarily. BrandHub runs with TESSA DAM, with Akeneo PIM or with both. Depending on the configuration the portal shows only assets, only products or both. You get the most out of it when media from TESSA and product data from Akeneo come together.

What is the difference to the portals in the DAM?

The portals in the DAM share one collection with a single switch – open or password-protected, ideal for a campaign or an agency. BrandHub is the permanent media portal: your own domain, your corporate design, login with roles and groups, product data and a search across everything you have approved.

How do my partners get into BrandHub?

You invite them by email, allow self-registration for certain email domains or take users over straight from TESSA. Login works with a password or through your single sign-on. BrandHub runs in the browser, on mobile too – nothing needs to be installed.

How does my corporate design get into the portal?

Logos, colours, login page, start page and footer are set in the admin area, with custom CSS for the finer points. We set this up together with you – usually within one or two days as part of onboarding. Several brands get their own logos and brand pages.

Which formats do my users get?

Images in every output format set up as a channel in TESSA – web, print or cut-out, for example – plus the original. Documents always come as the original. Products are available as a PDF data sheet or Excel export, by language and channel if you like. Several files arrive as a ZIP in the download list, by email on request.

Why is there no free trial?

BrandHub shows your brand with your product data and media – that is why we set it up for you. In a demo you see BrandHub with sample data from your industry and get all your questions answered right away.

Media portals with TESSA BrandHub

Your brand portal for retailers, press and sales

With TESSA BrandHub you run your media portal in your own corporate design: product data and media for retail partners, journalists and sales teams – no individual requests, always in sync with your DAM and PIM.

Own URL & CI
Assets + product data
Search with filters & AI
Download in any format
Login & SSO
DAM & PIM

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Four use cases, one portal

Media portal, brand portal, product portal and sales portal in one solution

Media portal
Provide images, videos and documents to retailers, press and agencies – including a digital press kit, in approved versions and in the right format.
Brand portal
Logos, CI guidelines and campaign material in one place so your brand looks the same everywhere – the brand portal in your own corporate design.
Product portal
Product data from Akeneo next to the associated assets, by language and channel – with PDF data sheet and Excel export straight from the portal.
Sales portal
Self-service for field sales and specialist retailers: each group sees only its categories and downloads what it needs – without asking head office.

Your portal. Your design. Your rules. With BrandHub.

Challenge

Retailers, agencies and the press request logos, images and product data by email. Every request lands in marketing, every reply is a different version – and the portal you have looks like the vendor's, not like your brand.

Your solution with BrandHub

Your brand portal on your own URL

Logo, colours, login page and a freely designed start page: Your brand portal carries your corporate design and runs on your own domain. Several brands get their own logos and brand pages, and several domains are possible too. Retailers, press and sales help themselves, and marketing stops answering individual requests.

Challenge

Product data lives in the PIM, images in the DAM, data sheets on a file server. Whoever looks for a product searches three times – and still ends up with last year's file.

Your solution with BrandHub

Product data and assets in one search

BrandHub distributes not only media but product data too. Quick search with suggestions, category navigation and filters lead to the product – where SKU, attributes and texts from Akeneo sit right next to images, videos and data sheets, switchable by language and channel. Optionally with AI search across text and image content.

Challenge

The shop needs JPG at 2000 px, the catalogue TIFF, the retailer a CSV with the product data. Every format is another request and another manual export.

Your solution with BrandHub

Any format, straight from the portal

Your users put assets and products into their collection and choose format and size on download: every output format configured in TESSA, whole collections as a ZIP, product data as Excel or a PDF data sheet. TESSA converts on download, the originals stay in the DAM.

Challenge

Retailers may see the new collection, the press only the press images – and nobody the old price list any more. An email distribution list cannot control that.

Your solution with BrandHub

You decide who sees what

Login with password or single sign-on, users by invitation, self-registration with a domain whitelist or synced straight from TESSA. User groups decide which categories someone sees – each group only its own. Whatever you change in the DAM or PIM, BrandHub picks up automatically, and the insights show you logins, downloads and top search terms.

See BrandHub with your own data

We set up a demo with sample data from your industry.

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Lea RennerHead of Marketing, Positec Germany GmbH

What media portals with BrandHub look like for our customers

Lamy
ZEG
HUDORA
SLV
seca
DRYKORN

Frequently asked questions about media portals and BrandHub

Ready for your media portal?

Experience BrandHub with your own data

Book a demo with one of our experts. We will show you BrandHub with sample data from your industry and discuss what your portal could look like.

Book a demo

Patrick Krisch, CEO of EIKONA Media GmbH