How does the marketing team reach the assets from InDesign?

Without a plugin, through the file system. TESSA Drive is a small app for Mac and Windows that puts your whole library into the file manager – in the same folders as in TESSA. InDesign, Photoshop and Illustrator open those files like any other. A file only takes up space once you open it, and after you save, the asset is up to date in TESSA right away, with a new version. No manual export, no outdated images in the layout.

How does TESSA ensure that stores always receive the latest promotional materials?

Through the TESSA BrandHub portal, store employees and retail partners can independently download approved campaign materials in the appropriate resolution and format. As soon as a new asset is approved, it becomes immediately available in the portal – and older ones drop out of the recipients' view.

Can TESSA DAM be run on-premises?

Yes. As implemented at EDEKA, TESSA DAM offers a fully on-premises option. All data remains on your company's own servers. In addition, TESSA supports single sign-on (SSO), allowing all employees to log in using their existing company credentials – without the need for a separate password or user management.

What is a packshot, and why does it need several formats?

A packshot is the cut-out shot of the packaging — the basis for the online shop, the leaflet, the app and social media. Every channel wants a different format: square for the shop shelf, high resolution for print, 1:1 for social. In TESSA you define those output formats once as a preset, and every packshot then comes out the same everywhere.

How do I link product images to the GTIN from our merchandise system?

You hold the GTIN as a field on the product and link it to its images — both ways, so each image knows its product and the other way round. The product records you start straight from an Excel or CSV file: its columns become fields, each row a record.

How do stores get the right formats for leaflets and in-store displays?

You put the campaign together as a collection and publish it as a portal with one switch, open or password-protected. Stores and agencies download there themselves — originals for print or ready-made web versions. A smart collection is a saved filter: newly approved shots join on their own.

What happens to campaign images after Easter or Christmas?

Seasonal material that has run its course you lock, and stores can no longer retrieve it; it stays archived for the record. You pick the selection through the filter — every asset of one campaign, say — and change approval and fields for the whole selection in a single pass.

Does everyone on the team need the same kind of computer to work with TESSA?

No. TESSA Drive comes for Mac and Windows and puts the library into the file manager on both, in the same folders as in TESSA. Anyone who would rather install nothing works through the browser; files can be downloaded at any workstation and distributed through portals and links.

Digital Asset Management for Food Retail

Central system for product images & campaigns in food retail

We help manufacturers and retailers in the food industry manage extensive product portfolios consistently and automatically across all channels – from a central DAM directly into your marketing team's Adobe workflow.

PIM/ERP integration
TESSA Drive
Dealer portal
Campaign management
Brand consistency
Image conversion

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Here's how TESSA supports you and your team in the food retail industry

Challenge

Campaign materials for seasonal promotions (Christmas, Easter, back-to-school) must be distributed to stores, agencies, and external partners in various formats as quickly as possible. Incorrect versions end up in print, and the back office is flooded with email inquiries.

Your solution with TESSA

BrandHub for stores & retail partners

With BrandHub, you provide stores and brand partners with a centralized self-service portal. Employees and retailers can independently download brand-compliant campaign materials in the correct resolution and format – no more manually sending emails, no version confusion, and maximum brand consistency at the point of sale.

Challenge

The marketing team works daily in Adobe InDesign on brochures, product campaigns, and point-of-sale materials. Product images must be manually exported from the DAM, inserted into InDesign, and then manually uploaded again after editing.

Your solution with TESSA

Product images directly in InDesign

No plugin needed: TESSA Drive puts the whole library into the file manager, in the same folders as in TESSA. Your marketing team drags the product shot from there into the layout and opens it in Photoshop when it needs to. Once you save, the asset is up to date in TESSA right away, with a new version.

Challenge

After major product photo shoots or packaging relaunches, there is often confusion about the approval status. Unapproved product images end up in the online store, and flawed packaging designs get printed – which directly impacts brand integrity and compliance.

Your solution with TESSA

Approved first, then in store

Ratings and markers show which packshot has been reviewed and which is still in retouching. Only the approval on the asset makes an image retrievable for the online shop and the dealer portal. The activity log records every change — the basis for tracing a packaging relaunch later on.

TESSA inspires users

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Additional features of TESSA for the food retail industry

AI features
Cut-outs and output formats as a preset: every packshot comes out the same. Generative AI puts the product into a new scene — labelled as AI-edited.
Intelligent search
Find the right product images, recipe photos, or campaign assets for every channel – easily, intuitively, and quickly.
Rights & roles
Controlled access for stores, agencies and external partners: rights are bundled through groups and roles.
Connectors for PIM, ERP and shop
Article master data from PIM and ERP sits with the matching product shot, and the shop is supplied once an image is approved.
Seasonal campaigns in one go
Easter, barbecue or Christmas ranges: tag, date or swap hundreds of packshots at once instead of article by article.
Image URLs for every channel
Leaflet, online shop, app and social: format, size and crop live in the image URL, and conversion happens automatically.