What happens to my product images if SKUs or variants change?

In TESSA, images are linked not by filenames but by product references. If an item number changes, the link to the asset remains intact, provided that the reference is updated accordingly. During a migration, we help ensure that the existing structure is transferred seamlessly to TESSA.

What image formats and resolutions does TESSA support for different output channels?

TESSA supports all common image formats (JPG, PNG, TIFF, WebP, SVG, etc.) and allows you to freely define output profiles: JPEG 800×800 for the online store, high-resolution TIFF for print, and PNG 1080×1080 for social media. These profiles are set up once and then automatically applied to every export.

How do e-commerce teams at other companies handle major seasonal image updates?

Most users take advantage of the bulk function in TESSA: All images for a product group are uploaded at once and assigned to the corresponding assets. Older versions are automatically moved to the archive. ZEG has implemented this process for multiple brands simultaneously, saving a significant amount of time during seasonal cycles.

How does the integration with our online store work from a technical standpoint?

EIKONA Media—the team behind TESSA DAM—handles the technical integration. Ready-made connectors are available for popular e-commerce platforms such as Shopware and Magento; for other systems, we use the open TESSA API. The effort required for initial setup is manageable, and for new projects, the store integration is typically part of the onboarding process.

What is the difference between PIM and DAM?

A PIM manages product data: article number, dimensions, descriptions, prices. A DAM manages the media that goes with it: packshots, campaign shots, videos, data sheets. Together they make a complete product page. TESSA links every image to its product and keeps that connection in sync through connectors to Akeneo and other PIM systems.

How does our shop build the image URLs itself?

An image URL has three parts: your TESSA address, the asset — by its short ID or simply folder and file name — and the transformation, either as a preset name or as individual operations. Because path and preset follow your naming conventions, your shop assembles the URL itself. For a different image only the asset part changes; there is no asset ID to look up and no extra interface to maintain.

How does a DAM shorten time to market for new products?

The bottleneck is rarely the shoot, it is the processing afterwards: cropping, converting, renaming, uploading. Define the output formats once as a preset and that step falls away. Once an image is approved it is retrievable through its URL in every channel — with no manual upload per target system.

What happens to images when a product comes in ten colour variants?

Each variant is a record of its own, with its fields, linked to its images. When you swap a season's shots you select every affected asset and replace them in one pass instead of variant by variant. The PIM connector carries the change over.

Can TESSA be connected to a shop system with no pre-built connector?

Yes. Shopware, Shopify and Magento have ready-made integrations, as do common PIM, CMS and CDN systems. Everything else runs through the REST API, which covers the full functionality. The technical work is done by EIKONA Media, the team behind TESSA.

Digital Asset Management for E-Commerce Managers

Product images, automatically for every channel

Are there days between the photo shoot and the launch? Do you have to manually crop, convert, and upload images for every new product? TESSA handles the entire image workflow, from the photographer to the online store.

PIM integration
Image conversion
Adobe integration
Shop integration
Approval & lock
Bulk up- & download

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Here's how TESSA supports you and your team in e-commerce

Challenge

The photos come from the photographer, and then the manual processing begins: cropping, converting, renaming, and uploading. While that's happening, the product appears in the store without an image.

Your solution with TESSA

The image pipeline runs automatically

TESSA handles the image processing. You define the output formats once as a preset, and every image then comes out the same for the online store, print and social media. Through the store integration or the image URL, the approved shot is live in the shop straight away. No more manual uploads.

Challenge

A product is being updated. The new SKU has been entered in the PIM, but the old image is still displayed in the store because each variant must be updated individually.

Your solution with TESSA

Organized by product, replaced in bulk

In TESSA every image sits with its product — a record of its own, with the fields you need, linked both ways. Variants you swap in bulk, one pass instead of a hundred individual steps. The Akeneo connector keeps PIM and DAM in sync, so new products are available without any extra effort.

Challenge

The photographer, retouching team, and shop team use email to confirm whether an image has been approved. The status isn't visible in any central location, so images sometimes go live before the review process is complete.

Your solution with TESSA

Nothing goes live without approval

In TESSA no image leaves the system before it is approved — neither through an image URL nor through a link. Ratings and markers show the team what still needs retouching or a review, and the activity log records who approved what, and when. No follow-up questions, no accidental publications.

Isabel StehlingOnline Marketing Manager, SEVERIN Elektrogeräte GmbH

Additional features of TESSA for e-commerce managers

AI features
Cut-outs and output formats as a preset: every product shot comes out the same. Generative AI puts the product into a new scene — labelled as AI-edited.
Intelligent search
Find the digital assets you need for your product easily, intuitively, and quickly.
Rights and roles
Protect your media by easily creating and managing roles and permissions.
Image URLs for your shop
Your shop builds its own image URLs: format, size and crop live in the address. A newly approved product shot is live in every channel instantly.
Bulk editing
Tagging, renaming, swapping variants: hundreds of assets in one pass instead of one by one. That saves days at every season changeover.
Integrations
Akeneo, shop systems, Adobe and more: TESSA plugs into the systems your team already works with.