How are Bidex data records imported into TESSA and linked to the PIM system?

Importing is straightforward: simply upload a CSV file directly into TESSA using the Excel importer. The system automatically recognizes the data records, links them to existing assets, and immediately synchronizes all relevant metadata with the connected PIM system.

How does TESSA simplify the provision of image data and information for specialty retailers?

Instead of sending images individually, TESSA offers a central dealer portal called TESSA BrandHub. Authorized dealers can easily download the assets they need in the appropriate resolution and format themselves. This significantly reduces the number of email inquiries to the back office and speeds up your partners' time to market.

How does TESSA support the automatic processing of product photos for various e-commerce platforms?

TESSA provides high-resolution original images in a wide variety of formats required by the PIM or online store. You maintain just one master file, while the system generates and synchronizes web-optimized versions for all digital channels.

What is Bidex, and why does the bicycle industry need it?

Bidex is the bicycle industry's data standard: one agreed format in which manufacturers hand product data to retailers and industry systems. For images the standard expects files to be retrievable in given qualities over a link — which is exactly what TESSA provides, giving every image its own delivery URL with the format and crop in it. The Bidex records themselves you import as CSV through the Excel importer.

How do Bidex and Veloconnect differ?

Bidex describes the format in which product data is exchanged. Veloconnect is the interface retailers use to order from manufacturers and wholesalers and to check availability. Neither expects media as an attachment; both expect a retrievable link. TESSA supplies those links for every approved image, so you do not maintain a separate export per target system.

How do I keep track of hundreds of new bike photos at a model-year changeover?

After the shoot you select every image of a model year at once and change name, folder, fields and approval in a single pass; when renaming, a preview shows each new file name before anything changes. Ratings and markers record what still needs retouching. With seven hundred images this is as quick as with seven.

Can the brands of a retail group be kept apart?

Yes. Rights are bundled through groups and roles, so each brand and each partner only sees the content they are cleared for. For the trade you publish one collection per brand as a portal — open or password-protected, with your logo and a ZIP download. Retailers need no account for it.

How does my team find a particular bike photo when nobody knows the file name?

In the filter you combine any fields with operators such as equals, contains or is empty, joined by AND or OR — every image of a model year without approval, say. And where no file name helps, the AI search understands what is in the picture. From the campaign shot, similarity search takes you to the detail views of the same bike.

Digital Asset Management for the Bicycle Industry

Your boost for the digital bike experience in retail

Manage complex bike portfolios consistently and efficiently. We ensure that your brand assets – including all technical details – are delivered accurately and in sync to every point of sale.

Image delivery URLs
PIM integration
Dealer portal
REST API
Brand consistency
Image conversion

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Here's how TESSA supports you and your team in the bicycle industry

Challenge

Product media must not only be managed internally, but also transferred error-free to the online bike shop and to external industry interfaces.

Your solution with TESSA

Automated data flow & bicycle industry standards

TESSA becomes the heart of your infrastructure. PIM and online shop connect through pre-built connectors, everything else through the REST API. Industry systems such as Bidex or Veloconnect expect files in given qualities, retrievable over a link — and that is exactly what TESSA hands them: every image has its own delivery URL with the format and crop in it, built by the receiving system itself.

Challenge

Over 1,000 independent specialty retailers need simultaneous access to thousands of assets for various brands such as BULLS or PEGASUS.

Your solution with TESSA

BrandHub for specialty retail groups

With BrandHub, you provide your partners with a central self-service portal. Retailers can download CI-compliant images on their own. This maximally reduces the workload on your support team and ensures a consistent brand presence at the POS.

Challenge

After major photo shoots for the new model year, there's confusion about the status of the images. It's unclear which bike photos have already been finalized and which are still in the pipeline.

Your solution with TESSA

A clear picture after the shoot

After the shoot, ratings and markers show at a glance which bike photo has been reviewed and which is still in retouching. Approval happens on the asset — and only then is the image retrievable for the online bike shop and the dealer portal. Who approved it, and when, is in the activity log.

Additional features of TESSA for the bicycle industry

AI features
Cut-outs and output formats as a preset: every bike shot comes out the same. Generative AI puts the bike into a new scene — labelled as AI-edited.
Intelligent search
Find the digital assets you want for your bike easily, intuitively, and quickly.
Rights and roles
Protect your media by easily creating and managing roles and permissions.
Model-year changeover in one go
When the new model year lands, tag, rename or replace hundreds of bike images at once instead of maintaining every bike by hand.
Image URLs for shop and dealer portal
Frame colours, sizes and detail shots in every format you need: shop and portal build their own image URLs, and new approvals are live everywhere instantly.
Find similar images
From the campaign shot to the detail views of the same bike and on to related models: TESSA suggests matching images automatically.