TESSA Knowledge

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

Akeneo DAM: Asset Manager or a dedicated DAM system?

"Akeneo DAM" means two very different things: the Asset Manager built into Akeneo PIM, or a dedicated DAM system you connect to Akeneo. Which one fits you is not decided by the number of products you manage, but by what you do with your media outside the product context. This article shows you where that line runs, how the connection works technically, and what to watch out for during rollout.

Patrick Krisch

Product data & e-commerce

DAM for Manufacturers: Manage Product Images & Assets

Product images, videos, data sheets, and brand assets grow with every new product. A DAM helps you as a manufacturer manage media centrally, link it to products, control approvals and usage rights, and distribute content efficiently to retail and sales.

Andreas Werner

Practice & technology

Video Content: How to Manage Your TikTok and Reels Assets Efficiently

Producing videos is rarely the problem today. Finding them again is. Where is the final cut? Which version is approved? Is the music licence still valid? Once several Reels, TikToks and Shorts appear every week, it is no longer creativity that sets the pace in a team, it is the way assets are stored. Anyone who wants to manage video content instead of hunting for it needs a system that handles raw footage, edit versions, subtitles and licences at the same time. This article shows you how to structure your videos, shorten approvals and keep clips usable for years.

Luisa Reichenbacher

Product data & e-commerce

DAM for Retail: Managing and Delivering Omnichannel Assets Centrally

Customers meet brands today in the online shop, on marketplaces, on social media, through apps, and in the store. Every channel has its own requirements for product photos, videos, and campaign visuals. Classic folder structures and manual handoffs can't keep up with this growing volume of content. This is exactly where Digital Asset Management (DAM) comes in: it creates a central foundation for digital assets and delivers them in a controlled, channel-appropriate format.

Luisa Reichenbacher

Product data & e-commerce

PXM Guide: Understanding and Implementing Product Experience Management

Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.

Luisa Reichenbacher

AI in DAM

AI Images and Copyright: Who Owns the Image?

AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.

Luisa Reichenbacher

Product data & e-commerce

Reducing return rates: Why product data quality is becoming a decisive competitive advantage

Returns are rarely a logistics problem - they are usually the result of unclear product communication. In this article, we show how better images, consistent attributes, clean variant logic, and strong interaction between PIM and DAM reduce purchasing uncertainty. The result: fewer mispurchases, fewer returns, and higher contribution margins.

Andreas Werner

Product data & e-commerce

Product data in SMEs: From operational effort to strategic success factor

Modern shops and marketplaces are quick to set up – but the real leverage lies deeper. Only structured product data makes digital sales scalable and successful. Learn how structured information enables efficiency, growth, and consistency, and how you can turn established structures into strategic strength.

Marko Stuka

AI in DAM

How to use AI for faster and better creative processes in Adobe

Small mistakes, tight deadlines, and the usual file chaos pressure. Sound familiar? With TESSA DAM, AI-powered image search, and direct Photoshop integration, you can leave all that behind. You'll find what you need faster, edit more directly, and return assets cleanly to the DAM. That's exactly how creative work should work today.

Luisa Reichenbacher

Choosing & rollout

How to create a business case: Here's how!

In this detailed guide, you will learn step by step how to develop a convincing business case, how it differs from a business plan & Co., and how you can prove that the investment will pay off.

Andreas Werner

Choosing & rollout

What Does a DAM Cost? Costs, Cost Factors, and Savings Potential at a Glance

A DAM is more than just a storage location for images and files. It helps you access all your assets quickly and securely, saves time and money, and even boosts your revenue. Find out what a DAM costs, which factors influence the price, and how the investment pays off for you in the long run.

Luisa Reichenbacher

Product data & e-commerce

Product Content Management: The role of PIM & DAM

Efficient product content management (PCM) ensures consistent product information on all channels. Find out how DAM and PIM work together to manage data centrally, optimize processes and create a consistent brand experience - with practical tips and current trends.

Andreas Werner