What sets a DAM like TESSA apart from a cloud drive or SharePoint?

Cloud drives store files, while a DAM manages them. TESSA tells an approved file from a locked one, takes usage rights as your own fields on the asset, bundles rights through groups and roles, and connects external partners via portals without granting them access to the entire system. Folder structures on drives do not scale when multiple teams and countries are involved.

What types of assets can be managed in TESSA? Does this also apply to videos and fonts?

TESSA supports all common file formats: images (JPG, PNG, TIFF, SVG), videos (MP4, MOV), PDFs, Office documents, font files, and more. Access to font files can be restricted to specific user groups using permissions and roles. This is useful when licenses are valid only for certain regions.

How do other companies stop agencies from asking for the latest logo again and again?

The solution is a brand portal that agencies know as a fixed, always up-to-date point of contact. Instead of replying to an email, you send a link to the TESSA BrandHub portal that never expires. Brand managers report that such inquiries almost completely disappear after the launch.

What is a brand portal, and how does it differ from a shared folder?

A brand portal is the fixed place where agencies, retailers and colleagues find exactly what has been approved — in your layout, with your logo. Unlike a shared folder nobody needs an account, and you decide what is visible: you publish a collection as a portal with one switch, open or password-protected, and withdraw it whenever you like.

How do I find out who replaced a logo, and when?

Every asset has an Activity tab showing who changed what, and when. Across the workspace the audit log gathers everything and can be filtered by type of change, person, folder and period. For a review you export it as CSV or OCSF.

How do our country organisations get only the assets that apply to their market?

Rights are bundled through groups and roles, so each country organisation sees only its own content. Territorial restrictions you hold additionally as a field on the asset and filter by. For external partners the portal is the right route: it shows only the collection you published, not the library behind it.

How does the current logo get into an InDesign layout?

Without a plugin, through the file system: TESSA Drive puts the whole library into the file manager, in the same folders as in TESSA. InDesign, Photoshop and Illustrator open those files like any other. Once you save, the asset is up to date in TESSA right away, with a new version.

Digital Asset Management for Brand Managers

Full control over all brand assets

Wrong logo at the retailer, outdated campaign at the agency, no overview of asset usage? TESSA gives brand managers full control over all brand assets, from approval to global distribution.

Versions
Approval & lock
Brand portal
Roles & groups
Activity log
TESSA Drive

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Here's how TESSA supports you and your team in brand management

Challenge

An agency designs the next campaign using a logo from an old email. The wrong version ends up in print before the brand manager notices.

Your solution with TESSA

Brand portals for external partners

TESSA centralizes all assets, such as logos and campaign materials. As soon as a new logo is approved, the old one is no longer accessible to external partners thanks to version control. Retailers and agencies download materials directly from the TESSA brand portal. No email distribution, no outdated folders.

Challenge

The draft for approval gets sent back and forth via email as a PDF. Marketing and Legal provide feedback at the same time, versions get mixed up, and it's no longer clear who approved it last.

Your solution with TESSA

Approvals you can trace

In TESSA the approval on the asset decides what goes out: an unapproved shot never leaves the system, neither through the portal nor through a link. Who may approve is a matter of roles and groups. And the activity log records who changed, approved or archived what, and when — down to the individual version.

Challenge

A licensed image expires, but nobody has an overview of which shots are affected. The image remains in circulation until a cease-and-desist letter arrives.

Your solution with TESSA

Rights & role management

Expiry date, permitted channels and territories live as your own fields on the asset, and you filter by them — everything expiring next month, say. A shot whose licence has run out you lock, and it no longer leaves TESSA; the share links your agencies hold expire on their own anyway. The asset stays archived and can be released again under a new licence.

Myriam BohrDigital Marketing Manager, C. Josef Lamy GmbH

Additional features of TESSA for brand managers

AI features
Cut-outs and output formats as a preset: built once, every shot comes out the same. Generative AI puts a product into a new scene — labelled as AI-edited.
Intelligent search
Find the digital assets you need for your product easily, intuitively, and quickly.
Integrations
Connect TESSA to tools in your system environment.
TESSA Drive
Your whole brand library in the file manager, in the same folders as in TESSA. InDesign and Photoshop open the approved logo from there — no plugin, no detour via the downloads folder.
File links for agencies
Hand brand material to agencies and partners as a link that expires on its own, with no account needed. The link manager shows every active link and revokes it with one click.
Activity log
Who replaced, approved or archived which asset, and when? TESSA logs every change, traceable down to the individual version.