Shoe industry

Perfect link at Melvin & Hamilton with TESSA

Melvin & Hamilton

11 active users from Germany and France
Management of over 74,000 assets
21 configured channels

Company profile

Melvin & Hamilton: tradition and modernity combined in unique shoe creations

Melvin & Hamilton is a premium shoe brand originating from Heidelberg – founded in 1988 by Olivier and Karim Choukair out of a shared passion for design, quality and style. What began as a vision for extraordinary shoes is today an internationally established brand: 500,000 pairs of shoes annually, available in around 40 countries, with around 70 employees based in Germany.

Every pair stands for excellent craftsmanship, the finest materials and timeless elegance. This combination of tradition and contemporary style gives the products a distinctive personality – and challenges marketing to make this quality tangible in the digital world as well.

Pairs of shoes per year 500,000+
Countries worldwide 40+
Years of brand history 35+

Mission

Melvin & Hamilton needed a central DAM system to supply internal teams – creatives, online merchandisers and marketers – as well as an external PR agency with image and marketing material across locations, and to integrate seamlessly with the existing PIM system Akeneo.

Challenge

Several teams at different locations in Germany and France, as well as an external PR agency, need access to the same image and marketing material. At the same time, the solution needed to work directly with the PIM system Akeneo already in use, in order to avoid duplicate work.

Solution

Centralised Asset Management for All Teams

With TESSA, Melvin & Hamilton centrally manages over 74,000 assets. All teams involved – creatives, online merchandisers, marketers and the external PR agency – have location-independent access to up-to-date material.

Seamless PIM Integration with Akeneo

TESSA is directly integrated with Akeneo, Melvin & Hamilton's PIM system. This saves additional steps and time.

Nicolas Metzke

CEO

Melvin & Hamilton Digital

TESSA is the perfect link between our creative people and online merchandiser and marketeers.

TESSA is the perfect link between our creative people and online merchandiser and marketeers. Our PR agency also uses it. Through its seamless integration with Akeneo, our PIM solution, we eliminate effort and save time.

Conclusion

TESSA connects all teams at Melvin & Hamilton on a shared platform, ensuring that creatives, merchandisers, marketing and the PR agency always work with the right material.