Optimally distribute content: greater efficiency with Digital Asset Management

Integrating digital assets within a DAM system can be challenging and requires some initial work. The effort to implement a DAM system pays off as you can operate more efficiently and quickly once assets are organized in the DAM. The next step is to export these assets from a DAM system (Digital Asset Management) and make them accessible for different channels, platforms, and user groups.

What Exactly is Asset Export?

Asset export refers to the process of making content available from a DAM system for various purposes—that is, routing it to a target system. Imagine you have a large collection of product images, videos, PDFs, and more in your DAM system, such as TESSA. Now you need these assets not only internally but also want to make them available to external partners, media representatives, or retailers, embed them in websites, or publish them in catalogs. This is where asset export comes into play.

With the right export setup and TESSA Channels, you can ensure that content is always available in the proper quality (e.g., image size, clarity), in the correct file format, and at the right time. Whether for online shops, social media, catalogs, or marketing materials—the possibilities are virtually limitless. That’s why efficient handling of this process within Digital Asset Management is crucial.

For how sales teams benefit from this in practice, see our page on digital asset management for sales.

Challenges in Asset Export

Anyone who has attempted to manage a wide array of digital content centrally and then repurpose it knows the typical challenges of integrating assets into a DAM system:

1. Scattered Data: Many companies’ digital assets are scattered—across various file systems, on local computers, or in cloud storage. A central DAM system like TESSA helps organize all content in one place.
2. Inconsistencies: Sometimes, the wrong image or an outdated version of a video is used. A DAM system ensures the latest version is always accessible.
3. Format Complexity: Different channels require different formats and qualities. A print catalog's needs are vastly different from an Instagram post. A good DAM system helps provide suitable versions.
4. Approval Processes: Various stakeholders—designers, marketing managers, or external partners—often need to approve assets at specific stages.

This is where a modern DAM system like TESSA excels. Once the data is in your DAM, it enables all parties to collaborate efficiently, with content structured and available for distribution at any time.

TESSA: Your Partner for Smart Asset Export

TESSA is a powerful DAM system designed specifically for companies needing seamless and effective digital asset management. Developed by EIKONA Media, it offers a user-friendly interface that helps you efficiently organize and distribute your digital assets for different purposes in any target system.

With TESSA, you can ensure that all your assets are centrally managed and quickly accessible. This saves time, avoids errors, and ensures high content consistency. A DAM system like TESSA provides the flexibility and control needed to meet the growing demands of digital content management.

BrandHub: The Perfect Addition for Asset Export

For not only managing digital assets but also making them accessible to external partners or for specific applications, BrandHub is ideal. Developed by us, BrandHub works seamlessly with TESSA and PIM systems and allows you to set up a brand or press portal.

Why BrandHub?

BrandHub ensures that the content managed in TESSA is provided in a user-friendly and highly flexible way. Whether dealers, media representatives, or partners need access to specific images and information, BrandHub makes managing this process easy. Best of all, content is always current, avoiding misunderstandings.

BrandHub is perfect for:

• Brand Portals: A central hub for everyone who represents your brand values and content. Whether agencies, retailers, or internal teams, everyone receives the correct assets, prepared in the perfect format.
• Press Portals: Journalists and media representatives can independently access the latest content, saving time and simplifying the approval process.

Brands and E-commerce: TESSA and BrandHub in Action

Many of our clients are brand manufacturers who need to organize their content professionally or come from the e-commerce sector. For these companies, central management of images for catalogs, brochures, and online shops is essential. A DAM system like TESSA ensures that images are always available in the correct resolution, with proper metadata, and in the correct context. We call these channels—allowing us to transform assets into the desired formats and deliver them to the intended destination, whether it’s a CDN or a printing house for catalog production.

In e-commerce, speed is crucial: New products need to appear on platforms immediately, without requiring time-consuming manual processes. Through seamless integration of TESSA with your existing systems and easy access via BrandHub, this can be achieved efficiently. Digital Asset Management helps simplify and accelerate the entire process.

Looking Ahead: Why Smart Asset Export is Essential

The number of channels brands communicate through continues to grow. Alongside traditional catalogs and websites, social media, influencer marketing, video platforms, and more are now standard. Each channel has different content requirements, making a structured and flexible export within a DAM system increasingly important.

With TESSA and BrandHub, you’re well-prepared for these challenges. You can not only centrally manage your content within a DAM system but also ensure it’s available in the correct format and user-friendly manner for all relevant stakeholders.

Benefits of a DAM System for Asset Export

A modern DAM system like TESSA offers many benefits for efficient asset export:

• Centralized Management: All digital assets are in one place and available at any time, saving time and simplifying content management.
• Flexible Export: Whether you need assets for print, web shops, or social media, TESSA ensures the correct formats are always available.
• Easy Integration: TESSA seamlessly integrates with existing PIM systems and other IT infrastructures, further enhancing workflow.