TESSA Knowledge

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

Brand Management: The Role of DAM in Brand Leadership

Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.

Andreas Werner

Brand & marketing

Brand Portal, BrandHub & Brand Hub: Definition, Features, and How to Choose

Want to manage your brand efficiently and connect your teams? A brand portal — often called a BrandHub or brand hub — is the central platform for exactly that. In this article you'll learn what a brand portal is, which features it offers, which target groups benefit, and how to choose the right solution for your company, including real-world examples.

Andreas Werner

Brand & marketing

Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential

Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!

Andreas Werner

Brand & marketing

TESSA BrandHub

Are you looking for a unique brand portal where you can link and distribute all your assets and product data? We've created the solution with TESSA BrandHub.

Patrick Krisch

Brand & marketing

How Digital Asset Management Influences SEO Ranking

Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!

Patrick Krisch