How can digital asset management and AI support you?

Better product images with AI in DAM

TESSA DAM uses AI to offer you numerous options for processing your digital assets automatically and intelligently.

How TESSA can support you with artificial intelligence

AI tagging

Tagging and keywording of digital assets by AI

Tedious manual image tagging in the DAM system is a thing of the past! With our intelligent keywording, you can have images automatically recognized and tagged with the help of artificial intelligence. Immediately after uploading, we use Google Vision AI to identify your assets and automatically tag them with suitable keywords in various languages.

Thanks to the fast AI-based image tagging technology, the keywords are immediately available to you, which significantly improves the search with precise labels/tags.

AI Exemption

AI cropping of product images

The constantly growing number of digital channels is making the manual processing of product images increasingly difficult. It often requires a great deal of manual effort within the team or costs for service providers. With our AI automation of cropping via, companies can quickly and efficiently prepare product images or other visual content for various channels without the need for time-consuming manual editing.

This significantly increases productivity, reduces costs and improves the workflow associated with managing digital assets.

AI color recognition

Automatically detect image colors

Thanks to our AI color recognition via Google Vision AI, TESSA DAM can automatically detect the dominant colors in an image and extract the corresponding color information. These color values are stored on the asset and can be found via the search.

In addition, automated categorization can take place based on the detected color values. These can be used as product attributes for all marketing channels (online store, PIM, print, marketplaces).

AI search

Use ChatGPT for asset searching

To get to the desired media content even faster, we have linked TESSA with ChatGPT. You can perform queries in the TESSA search as usual in ChatGPT.

Here are a few examples:

  • Show me all new assets from yesterday
  • I need the assets from the product category "E-Bike 2024" with the color "black"
  • Which assets were edited last week?
  • I need all product images from the "Online store asset release" workflow

This enables a much more intuitive approach to digital asset management and does not require in-depth knowledge of the current product data and filters.

More KI Features to come!

TESSA begeistert Anwender

  • Björn Kirsten
    Product Owner PIM & MAM
    As a global company, TESSA offers us the opportunity to deliver the desired media internationally.
    Shortly after going live, Tessa became the central point of contact for image, video or document searches throughout the company. Both WÜSTHOF employees and our B2B customers can quickly and easily find the media they need for their individual application using keyword searches or filters in categories. The combination with Akeneo PIM also allows us to search for media by article number and/or attribute value.
  • Isabel Stehling
    Online Content Managerin
    SEVERIN Elektrogeräte GmbH
    TESSA has enabled us to digitize and better organize our processes
    TESSA has enabled us to digitize and better organize our processes. With the help of categorization, all our marketing content can now be found more quickly, which saves us a lot of time. Thanks to the central storage, external service providers, customers and partners worldwide can also access the desired content.
  • Nicolas Metzke
    Melvin & Hamilton Digital
    TESSA is the perfect link between our creative people and online merchandiser and marketeers.
    TESSA is the perfect link between our creative people and online merchandiser and marketeers. Our PR agency also uses it. Through its seamless integration with Akeneo, our PIM solution, we eliminate effort and save time.
  • Myriam Bohr
    Digital Marketing Manager
    C. Josef Lamy GmbH
    TESSA the perfect match for our PIM system, Akeneo.
    TESSA is an important tool for us worldwide. In combination with the connector, TESSA creates the perfect match to our PIM system, Akeneo. EIKONA Media thus helped us to digitalize our processes even more worldwide and to achieve a significant improvement in time-to-market.
  • Claudia Castellucci
    Marketing Account & Project Manager
    Arpa Industriale
    It's a perfect tool to foster collaboration between colleagues and partners anywhere, anytime.
    TESSA is a powerful software that allows organizing all the company's media and protecting them with customized permissions and roles. It's a perfect tool to foster collaboration between colleagues and partners anywhere, anytime.

What functions does artificial intelligence offer in digital asset management (DAM)?

Artificial intelligence in the TESSA DAM offers functions such as automatic metadata assignment, image recognition for content and color analysis, and automatic keywording to make accessing and managing digital content even more efficient.

What are the advantages of artificial intelligence in DAM?

The benefits of artificial intelligence in digital asset management (DAM) include faster and more accurate classification of digital assets, improved search functions for faster retrieval of relevant content and automated processing to increase efficiency.

Additional Digital Asset Management features and modules



Provide digital assets efficiently via a brand or media portal.

Central filing

All your organization's media securely stored in one digital location.

Intelligent search

Find the desired digital assets easily, intuitively and quickly.

Distribute media

Efficient distribution, conversion and publishing of your digital assets.

Rights and roles

Protect your media by easily creating and managing roles and authorizations.

Media workflows

Complete tasks in the graphics team faster with our powerful workflow module.

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Experience TESSA DAM now!

Book a free and individual demo with one of our experts and try TESSA for yourself in advance.