TESSA Knowledge

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

AI Images and Copyright: Who Owns the Image?

AI tools like Midjourney or Firefly generate images in seconds—but who owns them? And what happens when AI edits your own image archive? The legal landscape is complex: no automatic copyright protection, increasing attribution requirements, and pitfalls involving licensed images. An overview.

Luisa Reichenbacher

AI in DAM

How to use AI for faster and better creative processes in Adobe

Small mistakes, tight deadlines, and the usual file chaos pressure. Sound familiar? With TESSA DAM, AI-powered image search, and direct Photoshop integration, you can leave all that behind. You'll find what you need faster, edit more directly, and return assets cleanly to the DAM. That's exactly how creative work should work today.

Luisa Reichenbacher

AI in DAM

AI image generators and DAM: how to use them professionally in marketing

AI image generators such as DALL-E, MidJourney & Co. promise creative freedom and efficiency in marketing. But which tools are really worthwhile? In our guide, you can find out which AI solutions are suitable for professional applications, where their strengths and weaknesses lie and how you can link them with a DAM.

Andreas Werner

AI in DAM

AI and its role in Digital Asset Management (DAM)

Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.

Andreas Werner