Tessa Blog
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
How to create a business case: Here's how!
In this detailed guide, you will learn step by step how to develop a convincing business case, how it differs from a business plan & Co., and how you can prove that the investment will pay off.
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
Brand portal, brand hub or brand portals: we explain everything you need to know
You want to manage your brand efficiently and connect your teams? Discover why brand portals like BrandHubs are indispensable, what features they offer, and find out which solution fits you best – including practical examples!