Digital Asset Management for Brand Manager

Full control over all brand assets

Wrong logo at the retailer, outdated campaign at the agency, no overview of asset usage? TESSA gives brand managers full control over all brand assets, from approval to global distribution.

Version Control
Approval Workflow
Brand Portal
Digital Styleguide
Terms of Use
Adobe Integration

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Tessa moves top Brands

Here's how TESSA supports you and
your team in brand management

Challenges

An agency designs the next campaign using a logo from an old email. The wrong version ends up in print before the brand manager notices.

Your solution with TESSA

Brand portals for external partners

TESSA centralizes all assets, such as logos and campaign materials. As soon as a new logo is approved, the old one is no longer accessible to external partners thanks to version control. Retailers and agencies download materials directly from the TESSA brand portal. No email distribution, no outdated folders.

More about Brand Portals

Challenges

The draft for approval gets sent back and forth via email as a PDF. Marketing and Legal provide feedback at the same time, versions get mixed up, and it’s no longer clear who approved it last.

Your solution with TESSA

Workflows for automatic approvals

In TESSA, every asset goes through a set of status stages: In Progress, Review, Approved, Archived. Everyone involved sees the same status. Comments are added directly to the asset, not to an inbox. The result is a complete approval history that is comprehensive and verifiable.

More about Workflows

Challenges

A licensed image expires, but no one is notified. The image remains in circulation until a warning notice is issued.

Your solution with TESSA

Rights & Role Management

In TESSA, expiration dates, usage rules, and territorial restrictions are directly linked to each asset. A notification is automatically sent out shortly before expiration. After that, the asset is locked, but remains archived and can be reactivated with a new license.

More about Rights & Roles

TESSA inspires users

Myriam Bohr

Digital Marketing Manager

C. Josef Lamy GmbH

With TESSA BrandHub, we distribute digital content quickly and precisely worldwide.

With TESSA BrandHub, we finally have a solution that allows us to distribute our digital content quickly and efficiently to our partners worldwide. The intuitive tile design and easy access to assets make it incredibly easy to use - both for us and for our retailers. This saves us time and ensures that our brand is represented optimally everywhere.