Amazon CloudFront (CDN) and Digital Asset Management (DAM)

Introduction

If your company wants to reach its target groups worldwide, efficient and fast delivery of digital content is crucial. By connecting your TESSA digital asset management (DAM) system with a content delivery network (CDN) service such as Amazon CloudFront, you can ensure that your digital assets are delivered quickly and reliably to end customers, whether in the online store or in the content management system (CMS). This has a positive effect on your user satisfaction and also on your search engine optimization (SEO). If you already use services from Amazon Web Services (AWS), it makes sense to take a closer look at Cloudfront.

What is Amazon CloudFront?

Amazon CloudFront is a CDN service (Content Delivery Network) from the American cloud computing provider Amazon Web Services (AWS). This service makes data such as media, interfaces or applications available to customers all over the world at high transmission speeds. Security is guaranteed by encryption at field level and HTTPS support, among other things. Amazon CloudFront is highly scalable and globally distributed. Typical use cases include worldwide delivery of media and content to websites, backup of dynamic content and live and on-demand video streaming. Well-known brands such as Netflix, Tinder and Slack use Amazon CloudFront.

We have explained CDN systems in detail here.

Advantages of combining digital asset management and Amazon CloudFront

Always current media assets

By using a CDN, the latest digital content is available worldwide even faster. This is particularly important for companies that regularly publish new media and product data and need to ensure that it is immediately accessible to all users.

Higher user satisfaction

Faster loading times for content from the DAM system lead to more satisfied visitors to the online store. Improved performance reduces bounce rates and increases the time users spend on the site, which has a positive effect on the conversion rate.

Fast access worldwide

Amazon CloudFront enables global high-speed access to all media and product data stored in the DAM system. This ensures that users have fast and reliable access to content regardless of their location. The process behind this is edge CDN computing.

Secure access worldwide

HTTPS ensures secure global access to all assets available online, reducing successful DoS attacks. This is especially important for companies that manage sensitive data and need to ensure its security.

Dashboard with live metrics

With Amazon CloudWatch, Amazon Cloudfront has a live dashboard that allows you to monitor your global data traffic at any time.

When to use TESSA with Amazon CloudFront?

The combination of TESSA Digital Asset Management with Amazon CloudFront is particularly suitable for online stores in the following scenarios:

• Very high and highly fluctuating access numbers: CloudFront can handle large volumes of requests and absorb load peaks, ensuring consistent performance.
• Very high content volume of online assets: Large volumes of images, videos and other media are efficiently distributed worldwide.
• Performance optimization of the store: The faster provision of content improves the overall performance of the online store.
• Many global accesses without corresponding servers: CloudFront reduces response times for international users, even if there are no corresponding servers in their vicinity.