Digital Asset Management for food retail
Central System for Product Images
& Campaigns in Food Retail
We help manufacturers and retailers in the food industry manage extensive product portfolios consistently and automatically across all channels - from a central DAM directly into your marketing team’s Adobe workflow.
- PIM/ERP Integration
- Adobe Plugin
- Dealer Portal
- Campaign Management
- Brand consistency
- Image conversion
Tessa moves Top Brands
Here's how TESSA supports you and your team in the food retail industry
Challenges
Campaign materials for seasonal promotions (Christmas, Easter, back-to-school) must be distributed to stores, agencies, and external partners in various formats as quickly as possible. Incorrect versions end up in print, and the back office is flooded with email inquiries.
Your solution with TESSA
BrandHub for Shops & Retail partners
With BrandHub, you provide stores and brand partners with a centralized self-service portal. Employees and retailers can independently download brand-compliant campaign materials in the correct resolution and format - no more manually sending emails, no version confusion, and maximum brand consistency at the point of sale.
Challenges
The marketing team works daily in Adobe InDesign on brochures, product campaigns, and point-of-sale materials. Product images must be manually exported from the DAM, inserted into InDesign, and then manually uploaded again after editing.
Your solution with TESSA
Product images directly in InDesign
With the TESSA InDesign plugin, your marketing team can access all assets in the DAM directly from within Adobe InDesign. Product images can be dragged and dropped into layouts, and edited versions can be saved back to TESSA with a single click and automatically versioned. Weinwolf’s marketing team uses this workflow every day for their product image editing.
Challenges
After major product photo shoots or packaging relaunches, there is often confusion about the approval status. Unapproved product images end up in the online store, and flawed packaging designs get printed - which directly impacts brand integrity and compliance.
Your solution with TESSA
Collaborative approval workflows for food retail
TESSA streamlines internal collaboration through clear status cycles. As soon as a new product image is uploaded, the system automatically notifies all relevant parties. The image becomes visible in the online store or reseller portal only after final internal approval - making the process traceable, auditable, and GDPR-compliant.
Additional features of TESSA for the food retail industry
AI functions
Smart AI automation (similarity search, image cropping, and quality checks for product photos, etc.) with TESSA DAM.
Intelligent search
Find the right product images, recipe photos, or campaign assets for every channel - easily, intuitively, and quickly.
Rights & roles
Controlled access for branches, agencies, and external partners - managed with fine-grained control and in compliance with the GDPR.
TESSA Success Stories
Curious to know how leading brands benefit from TESSA?
Stay up to date with our latest TESSA case studies across various industries.
