Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
Optimally distribute content: greater efficiency with Digital Asset Management
Implementing a Digital Asset Management (DAM) system requires an initial investment but pays off quickly: A DAM like TESSA enables centralized management and seamless distribution of digital content across various channels. In our article, learn how DAM facilitates optimal asset adaptation and enhances the efficiency of your content strategy.
Why a DAM is Essential for Marketplaces like Amazon & Co.
Digital assets play a crucial role in e-commerce, but managing them comes with many challenges. Learn how a Digital Asset Management (DAM) system helps efficiently populate marketplaces and discover the positive impact it can have on your business – with engaging real-world examples!
Brand Management: The Role of DAM in Brand Leadership
Successful brand management requires more than just good ideas – it needs the right tools. Learn how Digital Asset Management (DAM) optimizes your brand leadership, ensures consistency, and speeds up time-to-market.
DAM Integration: Successful System Implementation
Here we provide a comprehensive look at the introduction of a DAM system (Digital Asset Management). From benefits and necessary steps to different asset types and challenges—our TESSA DAM supports you optimally in efficiently managing your digital assets.
Cloudflare CDN and Digital Asset Management (DAM)
Harness the power of Cloudflare CDN in combination with TESSA DAM for lightning-fast and secure delivery of your digital assets. Boost the performance and availability of your content worldwide while optimizing and protecting your media management.
Brand Portal, BrandHub & Brand Hub: Definition, Features, and How to Choose
Want to manage your brand efficiently and connect your teams? A brand portal — often called a BrandHub or brand hub — is the central platform for exactly that. In this article you'll learn what a brand portal is, which features it offers, which target groups benefit, and how to choose the right solution for your company, including real-world examples.