Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential
Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!
File Management with Digital Asset Management: Smart and Reliable
Do you want to optimally organize your digital content? Digital Asset Management (DAM) makes it possible! With DAM, you benefit from powerful search capabilities, clear rights management, and user-friendly operation. Find out which solution is right for you!
AI and its role in Digital Asset Management (DAM)
Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.
Digital Rights Management (DRM): Secure and control digital content from the DAM.
Digital Rights Management (DRM) protects your digital content from unauthorized access and piracy. In this article, you'll learn how DRM protects your digital assets, the challenges of digital rights management, and how DRM works in TESSA DAM.
Comparison of SaaS and on-premises DAM systems: Advantages, disadvantages and application areas
SaaS or On-Premises? This article looks at the advantages and disadvantages of each. Find out which solution best meets your needs and which approach is most suitable in which application areas. Read now!
Reducing costs and increasing sustainability through good product detail pages in online retailing
In e-commerce good product detail pages can noticeably reduce your returns and your costs. But there are even more positive effects: Your company becomes more sustainable. Why? We explain it in the following article.