Digital Asset Management for the Bicycle Industry

Your boost
for the digital bike experience in retail

Manage complex bike portfolios consistently and efficiently. We ensure that your brand assets - including all technical details - are delivered accurately and in sync to every point of sale.

Tessa drives top brands in the bicycle industry

Here's how TESSA supports you and your team in the bicycle industry

Challenge

Product media must not only be managed internally, but also transferred error-free to the online bike shop and to external industry interfaces.

Your solution with TESSA

Automated Data Flow & Bicycle Industry Standards

TESSA becomes the heart of your infrastructure. Using pre-built connectors and the powerful API, you can connect your DAM directly to a PIM system, industry standards such as Bidex or Veloconnect, and your e-shop. This way, data flows automatically and error-free via Excel import to where it’s needed.

Challenge

Over 1,000 independent specialty retailers need simultaneous access to thousands of assets for various brands such as BULLS or PEGASUS.

Your solution with TESSA

BrandHub for specialty retail groups

With BrandHub, you provide your partners with a central self-service portal. Retailers can download CI-compliant images on their own. This maximally reduces the workload on your support team and ensures a consistent brand presence at the POS.

Challenge

After major photo shoots for the new model year, there’s confusion about the status of the images. It’s unclear which bike photos have already been finalized and which are still in the pipeline.

Your Solution with TESSA

Collaborative Workflows & Automations

TESSA organizes your internal collaboration through clear status cycles. As soon as an asset is uploaded, the system triggers notifications to the responsible parties. Only after final internal approval does the image automatically become visible to the online bike shop or dealer portal.

TESSA inspires users

  • Daniel Hülsmeyer
    Head of E-Commerce
    ZEG Zweirad-Einkaufs-Genossenschaft eG
    The Asset Integration Tool is an invaluable aid
    The TESSA DAM with the Asset Integration Tool (AIT) is an invaluable tool for ZEG's e-commerce. With AIT, we can efficiently integrate and manage our extensive image material from various sources and automatically link it to the right products. This means higher quality website content, more sales and happier employees. A real win-win situation!
  • Additional features of TESSA for the bicycle industry

    AI-Features

    Intelligent AI automation (tagging, cropping, object recognition, etc.) with TESSA DAM.

    Intelligent search

    Find the digital assets you want for your bike easily, intuitively, and quickly.

    Rights and Roles

    Protect your media by easily creating and managing roles and permissions.

    TESSA Success Stories

    Curious to know how leading brands benefit from TESSA?

    Stay up to date with our latest TESSA case studies across various industries.

    FAQ

    How are Bidex data records imported into TESSA and linked to the PIM system?

    Importing is straightforward: simply upload a CSV file directly into TESSA using the Excel importer. The system automatically recognizes the data records, links them to existing assets, and immediately synchronizes all relevant metadata with the connected PIM system.

    How does TESSA simplify the provision of image data and information for specialty retailers?

    Instead of sending images individually, TESSA offers a central dealer portal called TESSA BrandHub. Authorized dealers can easily download the assets they need in the appropriate resolution and format themselves. This significantly reduces the number of email inquiries to the back office and speeds up your partners’ time to market.

    How does TESSA support the automatic processing of product photos for various e-commerce platforms?

    TESSA provides high-resolution original images in a wide variety of formats required by the PIM or online store. You maintain just one master file, while the system generates and synchronizes web-optimized versions for all digital channels.

    Ready to get started?

    Discover TESSA for the bicycle industry now!

    Book a free demo with one of our experts and try TESSA out for your business.