Medical sector

Precision in media handling through the use of TESSA

seca gmbh & co. kg.
www.seca.com
  • Products in 110+ countries
  • 18 international subsidiaries
  • 7 international online shops

Company profile

seca: Over 180 Years of Precision in Medical Measurement Technology

seca gmbh & co. kg is the worldwide market leader in medical weighing and measuring technology – founded in 1840 in Hamburg, where the company is still headquartered today. seca develops, produces and distributes scales, height measurement devices and body composition analysis systems for professional use in healthcare. With around 500 employees and 18 international subsidiaries, seca products are exported to over 110 countries.

  • Foundation 1840
  • Employees 600+
  • Branch offices 18
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Mission

Central Media Management for a Global Market Leader

seca needed a central DAM platform to manage product media and marketing materials in a structured way, integrate seamlessly with the Akeneo PIM system already in use, and supply sales teams and distributors worldwide with up-to-date product content via a BrandHub portal.

Challenge

Global Markets, Multiple Shops, Complex Product Data

seca distributes products in over 110 countries through several international online shops in multiple languages. Product data, images and documents need to be provided and maintained for different markets and target groups – in close coordination between PIM, DAM and the connected shop systems.

Solution

TESSA DAM as the Central Media Hub

With TESSA, seca centrally manages its product media – from product images and data sheets to technical documents. The integration with Akeneo PIM ensures that product data and associated media are kept in sync.

BrandHub for Worldwide Product Access

Via the TESSA BrandHub portal, sales teams, subsidiaries and distributors worldwide can access up-to-date product information and retrieve it in the required language and for the relevant market.

Multi-Shop Integration

seca operates several international online stores that are supplied with product data from Akeneo and assets from TESSA via a Shopify connector – in multiple languages, including German, English, and Swedish.

Conclusion

TESSA provides seca with the digital foundation for the global distribution of product media – integrated with Akeneo PIM and accessible via BrandHub for sales teams and distributors worldwide.

  • Central management of all product media in TESSA
  • Seamless integration with Akeneo PIM
  • BrandHub for worldwide access to product content
  • Multi-shop connectivity for international markets

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