Product Experience Management for dummies

How can one build an emotional connection with the customer? This is a question many companies are currently asking themselves. Customer experiences have become the cornerstone of modern marketing strategies. Can retailers and brands go beyond providing product information and build an emotional connection with the customer?

Discover in this e-book guide 'PXM for dummies' how you can differentiate yourself from today's crowded market and create a great customer experience with relevant product information.

What you will learn:

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