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Product Experience Management for dummies

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How can you build an emotional bond with your customers? This is a question many companies are currently asking themselves. After all, customer experiences have become the centerpiece of modern marketing strategies. Can retailers and brands go beyond providing product information and build an emotional connection with the customer?

Learn how to stand out from today's crowded market with relevant product information and create a great customer experience in this ebook guide "PXM for dummies".

This is what you learn

  • Why it is important to create Product Experiences nowadays
  • How to properly present product information with PIM solutions
  • How to evoke customer emotions with DAM solutions and digital assets
  • Why product data syndication is the key to preparing data for distribution across all sales channels

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