TESSA Knowledge

Digital Asset Management Brainfood

Expertise, news and trends around digital asset management, product information management and e-commerce.

5 Expert Tips for using a Digital Asset Management System

Is your company facing the challenge of efficiently managing a growing volume of digital content? We provide you with five essential tips on how to bring order to chaos, optimize processes, and make your work more efficient with the right Digital Asset Management (DAM) system. Dive into the world of DAM and revolutionize your asset management!

Andreas Werner

Brand & marketing

Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential

Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!

Andreas Werner

Practice & technology

File Management with Digital Asset Management: Smart and Reliable

Do you want to optimally organize your digital content? Digital Asset Management (DAM) makes it possible! With DAM, you benefit from powerful search capabilities, clear rights management, and user-friendly operation. Find out which solution is right for you!

Patrick Krisch

AI in DAM

AI and its role in Digital Asset Management (DAM)

Files are integrated into the DAM, processed in the DAM and placed in following processes as automatically as possible. We will show you how you can use AI in the DAM to automatically tag photos, integrate cropping and pass them on to the recipient in the required form.

Andreas Werner

Practice & technology

Digital Rights Management (DRM): Secure and control digital content from the DAM.

Digital Rights Management (DRM) protects your digital content from unauthorized access and piracy. In this article, you'll learn how DRM protects your digital assets, the challenges of digital rights management, and how DRM works in TESSA DAM.

Andreas Werner

Choosing & rollout

Comparison of SaaS and on-premises DAM systems: Advantages, disadvantages and application areas

SaaS or On-Premises? This article looks at the advantages and disadvantages of each. Find out which solution best meets your needs and which approach is most suitable in which application areas. Read now!

Andreas Werner

Brand & marketing

TESSA BrandHub

Are you looking for a unique brand portal where you can link and distribute all your assets and product data? We've created the solution with TESSA BrandHub.

Patrick Krisch

Product data & e-commerce

Reducing costs and increasing sustainability through good product detail pages in online retailing

In e-commerce good product detail pages can noticeably reduce your returns and your costs. But there are even more positive effects: Your company becomes more sustainable. Why? We explain it in the following article.

Product data & e-commerce

Customer Experience: The role of DAM and PIM

Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!

Andreas Werner

Product data & e-commerce

Magic Trinity – Prepare for the smoothest entry into the world of PX!

PIM – DAM – PRINT – PRAISE! Three partners to give you a head start. Three solutions in two needs-oriented entry packages allow you to quickly leverage your product data and images to produce simple publications.

Patrick Krisch

Choosing & rollout

TESSA DAM compared to other DAM providers

Here’s why a customizable and scalable Digital Asset Management (DAM) system can be crucial for your business. What features are essential, and how do you find the right solution? Learn how DAM can optimize your processes and seamlessly integrate into your software landscape!

Andreas Werner

Practice & technology

How to Organize Your Images and Build a Searchable Archive

Digital images appear in seconds and pile up at a breathtaking pace. On your phone, camera, computer, and in the cloud, thousands of shots gather quickly, and without a thoughtful system, finding the right one becomes a test of patience. Organizing images means structuring that collection so you can find every shot fast, share it cleanly, and never keep a version twice. This guide shows you how, from the general basics to the difference between personal and professional use, all the way to concrete tools and practical examples.

Patrick Krisch