Looking back at Unlock 2024 in Boston

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TESSA DAM goes #unlock2024. Behind us are two exciting and inspiring days at this year's Unlock in the State Room in Boston. In this article, we share our impressions of the event with you. We give you an overview of the brand new features that our experts presented at the event and share our personal highlights of the event with you. Read it now!

What did our experts present at the event?

The main goal was to present our digital asset management solution TESSA and our web portal BrandHub 2.0 to the American market. With regard to our DAM software TESSA, the focus was on our brand new AI features. Artificial intelligence is also revolutionizing the use of DAM and offers numerous opportunities to process your digital assets automatically and intelligently. As one of the oldest implementation partners in Germany, it was also important to highlight EIKONA Media's role as a technology and platform partner, including the many possibilities offered by our connectors and apps.

Our experts at Unlock in Boston

Highlights of the event

Our content highlight was the feature development of Akeneo. Significant progress was made here in the area of artificial intelligence and collaboration, which promises enormous benefits for content maintenance and workflows. Topics such as AI-generated texts and translations as well as AI-supported data handling attracted many visitors and contributed to interesting conversations.


Our participation in this year's Unlock in Boston led to interesting discussions and contacts. We also appreciated the exchange with the Akeneo management and other partners.


In addition to the view from the location on the 33rd floor, another highlight was the evening event at Spin. A ping-pong bar, including a karaoke bar and lots of games such as Jenga or Uno in DIN A4 sheet size. This created an entertaining atmosphere and there was something for everyone. And it should be understood: our CEO wouldn't be Salvatore Accaputo if he had not performed a first-class karaoke act!

Evening event at the PingPong Bar

Conclusion

Thank you Unlock!

Unlock 2024 in Boston was an exciting and inspiring event for us, which enabled us to present our AI features in TESSA and BrandHub 2.0 to the American market. We look forward to coming back and will also see you in Paris, London and Cologne this year!

You can find our Unlock Recap as a reel on Instagram.

Laura Hofbauer
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