Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
The role of digital asset management in e-commerce
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
Wanted - Found: How a DAM system makes it easier to manage and find media
There is so much more than the file name that a DAM allows you to search for assets by. We'll show you what's possible.
Media channels: The right format for every purpose
Just having assets is nice. Delivering the assets in the form required by the customer or required by the target system without much effort is effective!
How do digital assets get into a DAM system
Whether it's photos, product sketches, action pictures, operating instructions, certificates or other material - we'll show you how to efficiently feed them into automated processes.
What is Digital Asset Management (DAM)?
What exactly is Digital Asset Management (DAM) and why is it becoming increasingly important in the digital world? Learn which functions and benefits a DAM offers, how it transforms industries and why companies without a DAM often reach their limits. Find out whether a SaaS solution is the right fit for you!