Tessa Knowledge
Digital Asset Management Brainfood
Expertise, news and trends around digital asset management, product information management and e-commerce.
PXM Guide: Understanding and Implementing Product Experience Management
Whether it's your online shop, a marketplace, or a printed catalogue – your customers expect consistent, relevant, and compelling product information at every touchpoint. That's exactly where Product Experience Management, or PXM, comes in. In this guide, you'll learn what PXM means, which systems play a role, and how to take your first steps as a beginner.
Brand Building & Brand Awareness: Digital Asset Management (DAM) is essential
Discover the key role of images in brand building and how Digital Asset Management (DAM) enhances the efficiency and consistency of brand communication. Learn how DAM tackles challenges in image management and strengthens brand identity. Read now!
File Management with Digital Asset Management: Smart and Reliable
Do you want to optimally organize your digital content? Digital Asset Management (DAM) makes it possible! With DAM, you benefit from powerful search capabilities, clear rights management, and user-friendly operation. Find out which solution is right for you!
Customer Experience: The role of DAM and PIM
Did you know that a positive customer experience is the key to satisfied customers? With DAM and PIM, you create consistent experiences and sustainably strengthen your brand. Discover how these two systems can work together to delight your customers!
How Digital Asset Management Influences SEO Ranking
Did you know that performance is a crucial SEO factor? With a Digital Asset Management (DAM) system, you can effectively leverage a CDN and optimize file names for search engines. Discover how DAM supports your SEO strategy and boosts your online store's performance!
The role of digital asset management in e-commerce
- Content Delivery Network
- Digital Asset Management
- Digitale Transformation
- E-Commerce
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Torsten Herbert
Did you know that a DAM can significantly enhance the efficiency of your e-commerce processes? Learn how content from a DAM integrates seamlessly into your webshop and how fast CDN connectivity improves your performance.
Why companies that work with many products should use a PIM
The Product Information Management System (PIM) is the single point of truth for your product master data management.